Please click on the list of titles below to read a blog article.
|21 February 2018|
Video is a relatively new tool in the marketing strategy world. Looking at how it can tie in to what you are already doing is important. Questions such as “What should I actually do with my video once made?” are commonplace. Also, “What should we say in Video?” And, “What type of video should we consider?” Different types of video perform better in different locations, so here’s a short review of things you should consider at the outset.
|14 February 2018|
There’s no denying that there is currently a huge shift in the way we consume information. Our world has never been so closely connected. Business has become more global and, as we read last week, enterprise is using video as a vehicle to operative effectively in this global village we now live in. In addition to this, customers expect a more local experience also.
|12 February 2018|
The use of video in enterprise is developing all over the world. We are a growing world of media consumers. Cloud- based streaming is being used with greater intensity as we watch our favourite videos, tv shows, live performances etc on the multitude of devices in our possession – laptops, tablets, mobile phones.
|05 February 2018|
This week’s blog is part two of our Buyer’s Guide for the latest TV sets. With so many options out there our Creative Director decided to put his thoughts down regarding some of the things you might like to consider, including the importance of resolution, a run down on the latest picture technology and terminology, how Smart TV work and other features including Sounds Bars (unless you’re into silent movies, good sound is really important) and, of course, price.
|29 January 2018|
Buying a new television set has got quite complicated these days; we all want to have good pictures and great sound, but how do we know the set that looks great in your favourite retailers or on line store will actually be right for your situation and give you the best value? As when 3D was all the rage, often the new gizmos and bits of technology aren’t really the most important things to consider. Take a read of our buyer’s guide, part one, of what to consider when looking for a new television to watch your favourite videos on!
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection. We know that video customer testimonials generate sales, but if you want to ensure maximum results, your testimonial needs to be done right and there are therefore a number of things to consider.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection.
|12 January 2018|
You’ve heard from lots of people about the importance of adding video to your marketing mix, and now the time has come to do it! What’s the next step? You may ask for recommendations, which is actually always a good start, and check them out on line before contacting them for a discussion or quote. Alternatively, you might just Google ‘Video Production’ plus your local area – no doubt a number of companies will pop up. Here are a few tips on the things you need to think about when briefing a video production company:
|04 January 2018|
The end of the year is a great time to look back on your business’s progress and what you have achieved, but also to look ahead. New Year’s resolutions will focus your attention on what you want to achieve in the year ahead, here are some suggestions:
|21 December 2017|
A new year, new customers! Whether or not you have managed to secure a firm client base which forms the backbone of your work, all forward-thinking organisations will want to grow their business at some time or another and what better time than the new year. So how do you take that next step in trying to secure new clients? Here are some pointers:
|18 December 2017|
We arrived at the location with only one sequence and a small piece of trailer dialogue left to shoot now. We went through the same pattern as the last two days with setting up the equipment and keying the lighting while also doing sound checks.
|13 December 2017|
The next day was another early start (I was over it by this point!) at Take One HQ. We gathered the equipment and rushed to the location just ahead of the school rush hour. We arrived and were greeted by a warm plate of food. Yeah I forgot to mention this part earlier! The staff at Chartridge Lodge kindly provided us with bacon sandwiches (they even had gluten free variants for the likes of myself!) which is a lovely feeling, especially on a cold late November morning!
|04 December 2017|
On the 30th of November Take One wrapped up a 3 day shoot which I was a lucky enough to be a part of. We were filming 5 segments of content for the “National Learning Trust”. The large majority of the filming required a well known individual within Education, who had also been a director at the NLT, to share his stories and methods of teaching to the camera with the intent of using this video content to help teachers get the best out of themselves and their students while teaching.
The last 3 days have been a mixed bag of (positive!) emotions. These were feelings such as excitement, responsibility, pride and an eagerness to learn. One thing I can safely say is that I had an amazing experience and am hopefully looking forward to many more experiences like this as part of the Take One team!
|30 November 2017|
There’s a lot of money to be spent at Christmas – spending seems to increase year on year, if the figures are to be believed; the likes of Black Friday and Cyber Monday fueling the spending. There’s a huge market out there enthusiastic to spend their money, but there is also lots of competition over where to spend it. How can you make your product stand out from the rest?
|27 November 2017|
Since “winter is coming” (with Christmas just around the corner), there has never been a better time to upgrade your TV whether it is a gift for a loved one or you are just spoiling yourself! But with so many features and technical terms included in the branding for all these TV’s, how do you know what they mean and which ones suit you best?
Don’t worry, I’ve got you covered!