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  • blog date 22 November 2017

    Blue Planet 2: Why so long!?

    Blue Planet 2: Why so long!?

    Welcome to the first blog from our newest team member, Matt Wheeler, who has join us this week and so we thought it would be good to get his views on some current TV content. Matt chose to review the latest series of Sir David Attenborough’s BBC documentary, Blue Planet 2, and share his thoughts on how the world of wild life video production has changed since the first series.


  • blog date 15 November 2017

    Video Marketing in Gaming

    Video Marketing in Gaming

    A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.


  • blog date 08 November 2017

    Film Review - Murder on the Orient Express

    Film Review - Murder on the Orient Express

    The all-star cast of the long awaiting adaptation has ensured the stakes are quite high for the success of this film. There’s no denying the list of multi-generational stars who feature in the Agatha Christie classic is long and impressive: Dame Judi Dench, Michelle Pfeiffer, Daisy Ridley, Olivia Colman, Leslie Odom Jr and Johnny Depp to name but a few. Not forgetting Kenneth Branagh of course who stars in the leading role of Hercule Poirot and who also directed the film.


  • blog date 01 November 2017

    How to grow your Instagram following – Part 2

    How to grow your Instagram following – Part 2

    Here is part 2 of our tips on how to grow your following on this leading platform for communication and content sharing.


  • blog date 27 October 2017

    How to grow your Instagram following – Part 1

    How to grow your Instagram following – Part 1

    In July we posted a Business Guide to using Instagram. Further to this, it is worth looking at ways to grow your following on Instagram. As a leading platform for communication and content sharing, Instagram is worth serious consideration for inclusion in your social media marketing: it can create very real commercial opportunities so ensuring a solid following is key.


  • blog date 18 October 2017

    The Rise of Social Enterprises

    The Rise of Social Enterprises

    There’s no doubt that the Social Enterprise movement is on the rise. The term started being more widely used in the 1990s when there was a resurgence of businesses whose priority was to bring about social and environmental change and the movement has continued to go from strength to strength.


  • blog date 11 October 2017

    How will GDPR affect small businesses?

    How will GDPR affect small businesses?

    The new GDPR rules will come in to affect next year. But how prepared are small businesses? Here’s a basic introduction to the new regulations affecting how we collect, process and store personal data which you cannot afford to ignore.


  • blog date 04 October 2017

    The Benefits of Using Client Testimonials

    The Benefits of Using Client Testimonials

    There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.


  • blog date 27 September 2017

    How to Use Video Case Studies to Benefit your Business

    How to Use Video Case Studies to Benefit your Business

    Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.


  • blog date 19 September 2017

    It's All in the Brand

    It's All in the Brand

    Branding creates recognition, trust and generates new customers as well as referrals. Brand image for a business on line is vital; it needs to pull all of the character and ethos of both products and services together in a memorable and engaging manner. We’ve taken a look at the new Channel 4 station idents and reviewed some of the key values and elements that go to making up a strong business brand.


  • blog date 13 September 2017

    Who needs Video?

    Who needs Video?

    To create an effective piece of video marketing you’ll need to focus on three key points that you want people to remember from your video. The attention span of the viewer is short, in fact it’s often been described as shorter than a gnat’s breath! This is particularly so when it’s just one person speaking to camera;so make sure there are no more than three points and that you have a strong call to action or practical breather slot. You’ll all have tried to watch e-learning material with a tutor, who is probably a great thought leader, talking straight at you on video; despite the content be really good, and possibly essential for your ongoing CPD, you’ll find your mind wandering and maybe having to go back several times to capture the bits you missed first, second or third time round as you try to get your accreditation. The brain needs to have something to keep its attention on the speaker, which means changing the shot and adding in supporting images or text to keep the mind/eye connection together. Do resist the temptation to put lots of text on the screen though, more than a few well chosen words will result in your viewing reading the text and not listening to you; it’s a careful balance.


  • blog date 06 September 2017

    Using Google Analytics to Measure and Manage ROI

    Using Google Analytics to Measure and Manage ROI

    If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.


  • blog date 31 August 2017

    Integrating Video into your Marketing Plan

    Integrating Video into your Marketing Plan

    Social Media has transformed the field of video distribution for two main reasons. Firstly, it’s cheap – probably the cheapest it’s ever been at the moment, and secondly it’s easy as most sites now have easy share options across a number of platforms. The important thing is to make sure your video content is professional and targeted so that your audience get the right, brand focused messaged.


  • blog date 22 August 2017

    Didn't He Do Well? Fond Memories of Sir Bruce Forsyth

    Didn't He Do Well? Fond Memories of Sir Bruce Forsyth

    Sir Bruce Forsyth was unquestionably a TV legend. He died on the 18th of August aged 89, after 75 years in the television industry and having set a world record for the longest ever TV career. He was a familiar face on our TV screens until 2014, a great entertainer, he spanned the generations. There are few TV personalities who have been so consistently successful and appealing to all age groups – and whose career spanned the whole television era. We have lost a true showman and one of Britain’s ‘favourites’ on TV.


  • blog date 14 August 2017

    How much does it cost to make a 60 second video?

    How much does it cost to make a 60 second video?

    How much does it cost to make a 60 second talking head video? Well that’s a tricky question because you see buying a creative service is not like buying a box of Rice Krispies off the shelf in a supermarket (other breakfast cereals are available!). Surprisingly, it’s also not necessarily the length of the video that determines the price, and often shorter pieces are more expensive than longer format videos.


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