Please click on the list of titles below to read a blog article.
|04 October 2017|
There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.
|27 September 2017|
Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.
|19 September 2017|
Branding creates recognition, trust and generates new customers as well as referrals. Brand image for a business on line is vital; it needs to pull all of the character and ethos of both products and services together in a memorable and engaging manner. We’ve taken a look at the new Channel 4 station idents and reviewed some of the key values and elements that go to making up a strong business brand.
|13 September 2017|
To create an effective piece of video marketing you’ll need to focus on three key points that you want people to remember from your video. The attention span of the viewer is short, in fact it’s often been described as shorter than a gnat’s breath! This is particularly so when it’s just one person speaking to camera;so make sure there are no more than three points and that you have a strong call to action or practical breather slot. You’ll all have tried to watch e-learning material with a tutor, who is probably a great thought leader, talking straight at you on video; despite the content be really good, and possibly essential for your ongoing CPD, you’ll find your mind wandering and maybe having to go back several times to capture the bits you missed first, second or third time round as you try to get your accreditation. The brain needs to have something to keep its attention on the speaker, which means changing the shot and adding in supporting images or text to keep the mind/eye connection together. Do resist the temptation to put lots of text on the screen though, more than a few well chosen words will result in your viewing reading the text and not listening to you; it’s a careful balance.
|06 September 2017|
If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.
|31 August 2017|
Social Media has transformed the field of video distribution for two main reasons. Firstly, it’s cheap – probably the cheapest it’s ever been at the moment, and secondly it’s easy as most sites now have easy share options across a number of platforms. The important thing is to make sure your video content is professional and targeted so that your audience get the right, brand focused messaged.
|22 August 2017|
Sir Bruce Forsyth was unquestionably a TV legend. He died on the 18th of August aged 89, after 75 years in the television industry and having set a world record for the longest ever TV career. He was a familiar face on our TV screens until 2014, a great entertainer, he spanned the generations. There are few TV personalities who have been so consistently successful and appealing to all age groups – and whose career spanned the whole television era. We have lost a true showman and one of Britain’s ‘favourites’ on TV.
|14 August 2017|
How much does it cost to make a 60 second talking head video? Well that’s a tricky question because you see buying a creative service is not like buying a box of Rice Krispies off the shelf in a supermarket (other breakfast cereals are available!). Surprisingly, it’s also not necessarily the length of the video that determines the price, and often shorter pieces are more expensive than longer format videos.
|08 August 2017|
Video is memorable, easy to ingest and thus appealing to the on line audience. Obviously, it’s vital to start planning your video content with the end in mind, that is who is your target audience and what are they looking for that you can supply? We always find it’s useful to ask clients, ‘What is it that your potential clients are searching for when they are looking for your products or services? Depending on your audience and your message, different styles of video may be more or less appropriate, and effective. Here are 5 types of video to consider.
|31 July 2017|
Celebrating 30 years of their flagship drama, Casualty, the BBC pushed the boundaries with a 60 minute episode shot as a continuous piece using one camera – several camera operators, 40 microphones, 8 weeks of rehearsals and 7 takes before it was good for transmission! During the rehearsals, it was found that the cameraman was unable to hold the camera steady for more than 20 minutes, so a way had to be devised to change camera operators whilst maintaining the continuous take. This was done by attaching a flying harness to the first cameraman and lowering him over a balcony whilst he tracked the actors walking down stairs. A second cameraman was waiting at the bottom to take over the camerawork. This was a seamless transition, and an impressive piece of camerawork.
|25 July 2017|
Instagram is a top site used for promotion of products and services for businesses.
There are currently 8 million registered businesses using Instagram business profiles.
In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram advertisement so it’s definitely worth looking at as a part of your digital marketing strategy. This week’s blog (thanks to Gina again) is the third part of our series on how to make Instagram work for businesses.
|18 July 2017|
In Part 2 of 3 of our ‘How to make the most Instagram for your Business Marketing’ on line Gina, (our guest blogger from Homer Green Senior School) looks at the best way of sharing a photo on Instagram and also shares us her five top tips for best use of the platform including updates on Stories and Boomberang!
|12 July 2017|
Out blog this week is the first part of 3 guides on how to use Instagram for business. Many thanks to Gina Darvill from Holmer Green Senior School who contributed to researching and writing this blog during her work experience placement with us. Hope you find it useful; next week we’ll be looking how to share a photo and some further tips on how to get the best out of Instagram for business.
|05 July 2017|
The Summer Science & Technology Exhibition starts today! This is a week long free festival of visionary science and technology taking place from Tuesday 4th to Sunday 9th of July at the Royal Society in London.
This is an amazing opportunity to learn more about the most cutting-edge science and technology currently in the UK, and to meet the scientists behind it. There are 22 exhibits and also talks and fun activities that appeal to all and target all age groups.
Think scientists are boring boffins that don’t leave the lab? Think again. The scientists of yore spent hundreds of years breaking the rules, blowing things up and performing dangerous experiments! Get inspired and get creative.
|26 June 2017|
Case Study for use of Video for Professional Services:
INT: What difference has having the video made to your business?
PETER: I think it’s made a crucial difference to our business. It makes us present differently to other solicitors; often clients are considering coming to talk to us about sensitive subjects so giving them an opportunity to ‘virtually’ met us before they call is a real benefit. In fact, we had one client come to us who had scoured the internet and looked at 23 or 30 different firms in the region and had chosen to instruct us specifically because of the video on the website.