Please click on the list of titles below to read a blog article.
|04 December 2017|
On the 30th of November Take One wrapped up a 3 day shoot which I was a lucky enough to be a part of. We were filming 5 segments of content for the “National Learning Trust”. The large majority of the filming required a well known individual within Education, who had also been a director at the NLT, to share his stories and methods of teaching to the camera with the intent of using this video content to help teachers get the best out of themselves and their students while teaching.
The last 3 days have been a mixed bag of (positive!) emotions. These were feelings such as excitement, responsibility, pride and an eagerness to learn. One thing I can safely say is that I had an amazing experience and am hopefully looking forward to many more experiences like this as part of the Take One team!
|30 November 2017|
There’s a lot of money to be spent at Christmas – spending seems to increase year on year, if the figures are to be believed; the likes of Black Friday and Cyber Monday fueling the spending. There’s a huge market out there enthusiastic to spend their money, but there is also lots of competition over where to spend it. How can you make your product stand out from the rest?
|27 November 2017|
Since “winter is coming” (with Christmas just around the corner), there has never been a better time to upgrade your TV whether it is a gift for a loved one or you are just spoiling yourself! But with so many features and technical terms included in the branding for all these TV’s, how do you know what they mean and which ones suit you best?
Don’t worry, I’ve got you covered!
|22 November 2017|
Welcome to the first blog from our newest team member, Matt Wheeler, who has join us this week and so we thought it would be good to get his views on some current TV content. Matt chose to review the latest series of Sir David Attenborough’s BBC documentary, Blue Planet 2, and share his thoughts on how the world of wild life video production has changed since the first series.
|15 November 2017|
A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.
|08 November 2017|
The all-star cast of the long awaiting adaptation has ensured the stakes are quite high for the success of this film. There’s no denying the list of multi-generational stars who feature in the Agatha Christie classic is long and impressive: Dame Judi Dench, Michelle Pfeiffer, Daisy Ridley, Olivia Colman, Leslie Odom Jr and Johnny Depp to name but a few. Not forgetting Kenneth Branagh of course who stars in the leading role of Hercule Poirot and who also directed the film.
|01 November 2017|
Here is part 2 of our tips on how to grow your following on this leading platform for communication and content sharing.
|27 October 2017|
In July we posted a Business Guide to using Instagram. Further to this, it is worth looking at ways to grow your following on Instagram. As a leading platform for communication and content sharing, Instagram is worth serious consideration for inclusion in your social media marketing: it can create very real commercial opportunities so ensuring a solid following is key.
|18 October 2017|
There’s no doubt that the Social Enterprise movement is on the rise. The term started being more widely used in the 1990s when there was a resurgence of businesses whose priority was to bring about social and environmental change and the movement has continued to go from strength to strength.
|11 October 2017|
The new GDPR rules will come in to affect next year. But how prepared are small businesses? Here’s a basic introduction to the new regulations affecting how we collect, process and store personal data which you cannot afford to ignore.
|04 October 2017|
There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.
|27 September 2017|
Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.
|19 September 2017|
Branding creates recognition, trust and generates new customers as well as referrals. Brand image for a business on line is vital; it needs to pull all of the character and ethos of both products and services together in a memorable and engaging manner. We’ve taken a look at the new Channel 4 station idents and reviewed some of the key values and elements that go to making up a strong business brand.
|13 September 2017|
To create an effective piece of video marketing you’ll need to focus on three key points that you want people to remember from your video. The attention span of the viewer is short, in fact it’s often been described as shorter than a gnat’s breath! This is particularly so when it’s just one person speaking to camera;so make sure there are no more than three points and that you have a strong call to action or practical breather slot. You’ll all have tried to watch e-learning material with a tutor, who is probably a great thought leader, talking straight at you on video; despite the content be really good, and possibly essential for your ongoing CPD, you’ll find your mind wandering and maybe having to go back several times to capture the bits you missed first, second or third time round as you try to get your accreditation. The brain needs to have something to keep its attention on the speaker, which means changing the shot and adding in supporting images or text to keep the mind/eye connection together. Do resist the temptation to put lots of text on the screen though, more than a few well chosen words will result in your viewing reading the text and not listening to you; it’s a careful balance.
|06 September 2017|
If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.