Please click on the list of titles below to read a blog article.
|05 August 2016|
What type of content should you be creating? How can you better understand which content formats are gaining the most traction with your audience? Provide your target audience with the kind of content that they’re craving, the kind they’ve never seen before or want to develop for future reference. Online and offline content can provide great data that helps with marketing strategy.
|29 July 2016|
The end of an era has finally arrived with the Japanese company, Funai, announcing that, as of this July, it would cease to produce the VHS recorder due in part to the difficulties in acquiring the necessary components and mainly due to the non-existent market for the technology which has been superseded by DVD, Blu-ray and, latterly, on-line Cloud storage. The humble VHS tape has been wound back for the very last time as tape sees it’s demise in favour of digits and pixels and Cloud sharing. Take a trip down memory lane as we remember the days of only 3 TV channels, no cable, no satellite and if someone mentioned Netflix you would of thought they were talking about basketball. Video and Television has come on a long way, however there is some pleasure in remembering how it used to be!
|20 July 2016|
Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
|12 July 2016|
In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail.
With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.
|29 June 2016|
We use AVID editing suites for our video production and have decided not to allow our computers to upgrade from Window 7 to version 10, even though AVID have now added support for the new OS with the latest release of their Media Composer version 8.5.
|29 June 2016|
The Artificial Intelligence has been used to create a video without human ‘interference’. It used the music bed to create a script and a storyboard. Another computer then took the storyboard and directed drones to film aerial footage and created the cast of ‘actors’ to play in the movie. Can’t help feeling that there must be something lacking somewhere, but it is an interesting development!
|22 June 2016|
Two-thirds of people listen to podcasts on a mobile device. The rise of smart phones has allowed people to listen to content in multiple environments, contexts and at different times of the day which were previous unavailable. So podcasts are something that have a place in the marketing strategy of any digitally aware business. However, you can also make good use of a podcast by converting video, and thereby by improved Google rankings.
|16 June 2016|
If your target audience is in the age range of 12-24 years old, then Snapchapt should be considered as a part of your marketing mix. Snapchat usage has gone up by 11%, whereas and Facebook usage has dropped by 61% – according the surveys at least!
|09 June 2016|
Important aspects of metadata include: descriptions, tags and closed captions. A lot, if not all, of the principles around SEO apply to the ‘suggested videos’ algorithm. Start with a title that will get people to click through, show relevance to the content and push keyword ranking. Then move on through the toolset to include annotations, playlists, links and comments. The more interesting and up to date your channel information is the more likely you are to keep people there and boost your end results.
|01 June 2016|
What is a YouTube Poll Card? Well it’s an improve version of annotations and allows you to engage with your audience on particular questions or signpost to other relevant materials. Get creative with poll cards and use them as a tool to help gather information, interact with fans and guide processes. Getting the right feedback and guidance from audience can make the difference in turning good video content into great video content which ultimately brings excellent business in.
|23 May 2016|
Signature are delighted with the recruitment videos and I wouldn’t hesitate to recommend, or to use Take One in the future. Many thanks to all the Team.
|20 May 2016|
Video may look easy these days, especially with the host of prosumer cameras and access to editing software on line, but remember the old saying about ‘A little bit of knowledge can be a dangerous thing…..’ Just because it ‘looks’ straight forward don’t get lulled into a false sense of ease and think, ‘Oh we could just do it ourselves, it will be fun…and we can save loads of money.’ If you can’t do video well, professionally and at high quality, which includes all the elements of sound, vision, colour temperatures, look, style, feel and messaging, then you run the risk of coming across as unprofessional in your own business. It’s a subtle thing, but with so many factors in play such as location, lighting, sound, script, delivery to camera, equipment nuances, editing – a host of variables here that are forever growing – well, the list is endless….it’s far too easy to do a mediocre job and ruin what could be a powerful marketing tool. So invest in an experienced local video production company who can give you a top quality product both within your budget and targeted to your audience.
|11 May 2016|
Great video deserves great marketing and delivers great results. Here are a few tips that will help you get improved ROI from your video content and perhaps reveal some of the ‘dark arts’ that make a difference to being found on line as well as creating engagement.
|04 May 2016|
Instagram, Vine and Snapchat challenges brands to tell their stories in the shortest time frames with new 60 second video limit. There’s been a 40% increase in people watching videos on Instagram in the last 6 months, so make the most of this new tool in your video marketing strategy plans and all a strong call to action to your video content.
|25 April 2016|
Following a few simple guidelines will have you to be prepared for your video or live presentation, and give you the confidence that nothing can go wrong, or if it does then you can manage it. So, rehearse and prepare, listen to the technical crew and organizers, make friends with them, particularly the cameraman, sound engineer and director – they can all help you if things go wrong; make sure they are in the right position and frame of mind to offer support!
|19 April 2016|
Find out the 3 things any video needs to go viral and the 5 things that make up best practice in producing viral branded videos. Some strategies work better than others in video marketing and particularly in viral marketing; however, you don’t need to include all the elements for success – choose those relevant to you and your business and consult with an experience video producer to get the right content out to the right audience.
3 things any video needs to go viral.
|15 April 2016|
If you intend to buy a sparkling new UHD TV make sure that you view a SD (standard definition) programme on it and that you are entirely happy with the quality of SD as viewed on the UHD TV in the store. I overheard a salesman in a famous high-street store recently say to a couple who were about to spend the best part of £1500 on a new TV, “0h, don’t take any notice of the quality because it’s only a standard definition broadcast.” In fact, probably 80% of the TV you watch will still be in SD at the moment!
|04 April 2016|
The SEO studies conducted by Discovery Digital Networks, The American Life and SafeNet help to quantify the benefits of captions and transcriptions. The documented increases in views, search traffic, user engagement and search rank represents exciting measures of the impact of captioning on video SEO.
Discovery Digital Networks data on percent of views increase allows an estimate of the ROI of captioning YouTube videos to be made, which, up until recently, has been difficult to quantify. Deciding whether to caption a video or not depends on numerous factors; the positives of these case studies are hard to ignore, howver many people find the benefits of captioning worth the investment.
|31 March 2016|
Going green with battery charging by harnessing the potential power of joggers and Marathon runners may be a thought for the future as energy harvesting continues to be developed, but it’s a way off making a difference to the video production industry. The battery and its need for recharging is the thing that is keeping back future technology developments for video, however developments from Samsung with Graphene as a storage mechanism shows interesting promise.
|23 March 2016|
In a short space of time you can see a dramatic impact on video SEO by adding in transcriptions to the video marketing mix. Here are some hints and tips as to how and why it works.