Please click on the list of titles below to read a blog article.
|15 March 2017|
Live broadcasting platforms are becoming increasingly popular as a vehicle for marketing brands. But you need to choose your platform carefully as not all content works well on all platforms. Here are some content ideas to consider adding to your video marketing strategy in 2017 that will illustrate how to use your brand effectively and also show tasks that relate to your industry as a whole. People put a lot of trust in videos on line so it ought to be a consideration in marketing budgets going forward.
|10 March 2017|
The content of a video needs to be thought about. One thing to think about is why the viewer should buy from you. Think about your business; why would someone choose your business over another one who does the exact same thing? This isn’t about selling; it’s about what benefits you offer which makes the difference of someone choosing to engage with your company.
|02 March 2017|
You may have already dipped your toe into the water of video content marketing, and tried producing a bit of video content yourself, but maybe not seen the results you were hoping for – in which case, the question is: are you using the right tactics?
|22 February 2017|
The first 6 minutes of La La Land’s song and dance sequence is set in a morning rush hour traffic jam where the camera moves apparently non stop without any perceivable edits, capturing the cast as they dance, sing and do acrobatics with bikes and skateboards amongst the cars in a traffic jam on the slip road of the LA freeway. In actual fact, there are two edits within the sequence, which eagle eyed editor’s will notice happen during two whip pans that momentarily blur the image to fool the eye into thinking it’s a continuous sequence – great smoke and mirrors stuff! The whole 6 minutes took two days to film, which in movie making terms is pretty good going.
|13 February 2017|
With the growth of the ‘Internet of Things’ who knows what data is being collected and where it’s being sent via our Smart TVs, XBox devices, smart meters and more. Clearly, our buying and viewing habits are invaluable to advertisers, enabling them to target specific items to a consumer who has already been profiled without their knowledge or permission. This could be thought to be in the realms of science fiction, but science fiction has caught up with reality – so next time you are in your lounge or bedroom it may well be that your smart TV or Xbox is eavesdropping on your every sound or action, so whatever you are doing, remember – ‘NOT IN FRONT OF THE TV!’.
|07 February 2017|
The B2 has at it’s heart a Raspberry Pi micro-computer and will rip your CD’s to the internal hard drive (comes as 500Mb, 1Tb or 2Tb) as WAV files, and here’s the clever bit – when you’re not using the B2 it silently compresses all the WAV files to FLAC retaining the original CD quality but at the fraction of the space.
The inventer of the B” Brennan is Martin Brennan who is an innovator like James Dyson or Trevor Baylis, he is enthusiastic and motivated to constantly improve his product – and what’s more both he and his B2 is British!
|25 January 2017|
Why not start the New Year with a new approach to maximising online potential?
If you’ve not used it before, live streaming can be an extremely powerful tool to help you connect with your audience at the click of a button – something that today’s time poor audiences appreciated.
Here are some handy tips for using the 2 options that are available when streaming events on YouTube; an instant stream, or a scheduled event that you choose to stream.
|20 January 2017|
Video views on mobile devices is heading upwards. It’s on target to account for 72% of all mobile traffic in the next few years and right now 50% of all YouTube views already come from a mobile device. This is no doubt why businesses who are using video to raise their profile on line and general leads are looking at ways to ensure their video content is optimised for mobile viewing.
|16 January 2017|
Using video for lead generation can range from simply images of a product, to demonstrations, customer testimonials and background knowledge. The aim of any video marketing is to get customers to buy and some businesses find that adding a video at the check out point reduced abandoned carts and encourages the sale. With so many products being bought on line these days, the more you can make the buying process into a tangible experience, one where the customer is virtually walking round a product, opening its doors or compartments, seeing it in use, hearing from satisfied existing customers, the more likely they are to buy.
|05 January 2017|
Maybe you thought AI was something just for the movies, but think again as we move into 2017 and beyond because AI is making a definite impact in a number of industries and in particular with eCommerce.
|04 January 2017|
The end of the year is a great time to look back on your business’s progress and what you have achieved, but also to look ahead. New Year’s resolutions will focus your attention on what you want to achieve in the year ahead, here are some suggestions:
|21 December 2016|
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
|16 December 2016|
A gimbal mount for a video camera allows the operator to achieve smooth, fully stabilised, dynamic and continuously moving shots where the camera seems to float through air similar to shots from ‘stedicam’ footage used on high budget movies.
The gimbal itself has been the business end of the very successful Ronin (and Ronin M) camera mount but these are heavy and cumbersome to use in the field, take some time to calibrate and can’t be used for extended shots without the cameraman taking a rest break; although there are body harnesses which can be worn to help to take the weight off the arms.
The Osmo, however, provides a 3-axis stabiliser which is designed to be operated in one hand and it’s light enough to allow the cameraman to shoot for long periods without having to spend 3 weeks in the gym developing his (or her) biceps.
|09 December 2016|
A careful email marketing strategy can be a very effective means of generating new business and connections, and also an efficient way of sustaining and nurturing your existing clients. Using the word ‘video’ in your subject line can dramatically improve open rates and providing useful information will help to build rapport with existing and potential clients.
|02 December 2016|
Localising your video content enables it to be accessed and understood by a much wider audience. If you have gone to the effort of creating content, then it makes sense that you would want people to see it. After all, your content will be designed to communicate a message to a specific audience. Communication is absolutely key to every business aspect – from acquiring and retaining customers to improving employee engagement and performance. If you are only communicating your content in one language, then you are shutting yourself out of the global market.
With the rise of technology and the internet, videos have become THE main method of communicating with a targeted audience. This is not going to change, as more and more businesses are seeing the benefits in using videos to help them communicate their messages. At the same time we have seen a shift in the way that we consume video content. The world is more connected than ever before, and business has become more global as a result.