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Archive of: 2020

  • Google Analytics to Measure ROI

    Google Analytics to Measure ROI
    If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.

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  • Do you want happier customers?

    Do you want happier customers?
    To promote alertness and concentration in the workplace use the scents of rosemary and cinnamon. These scents are ideal for an environment where attention to detail is critical, such as banks. Cutting video carefully will also keep attention but it is a real skill; so many videos offer a talking head in one place for far too long; change the shots and keep the mind/eye engaged! However, don’t change the shots just for the sake of it; if the words and message are well crafted and delivered, it may be perfect as it is. That’s where the skill of professional video producers can guide you as to the best results.

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  • Video Tips for Solo Businesses

    Video Tips for Solo Businesses
    Engagement is what makes content marketing a great tool for any business. Engaged viewers are more likely to share the content with others and thy will also spend more time on the company’s website. This allows the company to exploit the viewers to gain exposure, increase traffic, brand a product or earn additional revenue with advertisements. To create content to engage people focus on what people want to find out about the brand. Define & Clarify to the potential customers what problems the company solves for them. Most people like to have more information about a product they are interested in before buying it. They want to know if it will provide them with what they want, and if it’s easy to use. It’s still the old sell the sizzle and not the sausage message. In video, don’t sell a product or service but share the benefits of what using the product or service brings.

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  • Video Marketing for SMEs

    Video Marketing for SMEs
    What is the Most Effective Type of Video Content? More than half of the companies that have a successful video marketing strategy opt for customer testimonials, demonstration videos and explainer or tutorial videos. Customer testimonials being seen as the most effective is not surprising, as it was the most savvy way to provide the social proof that drives results outside of the video marketing. Customer testimonials are twice as effective as case studies, this displays the difference between a company telling their own story & the customers telling the story for the company.

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  • Eight tips for successful video content

    Eight tips for successful video content
    Eight tips to help you make the most of your YouTube video marketing including reasons to translate tags in foreign languages for increase international views in countries you can do business with, reasons to delete videos from your channel and whether to repurpose cross channel.

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  • Why add Closed Captions to Video?

    Why add Closed Captions to Video?
    The study done by Digital Networks supports our view at Take One TV that adding closed captions to YouTube videos for our clients, along with all the other SEO boosts, makes a real difference, a tangible difference to getting their videos in front of new clients. We always recommend that closed captions re included and will be doing so with evidence to prove the value from now on!

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  • Video Transcription & Search Engine Ranking

    Video Transcription & Search Engine Ranking
    In a short space of time you can see a dramatic impact on video SEO by adding in transcriptions to the video marketing mix. Here are some hints and tips as to how and why it works.

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  • Viral Videos in Advertising

    Viral Videos in Advertising
    Find out the 3 things any video needs to go viral and the 5 things that make up best practice in producing viral branded videos. Some strategies work better than others in video marketing and particularly in viral marketing; however, you don’t need to include all the elements for success – choose those relevant to you and your business and consult with an experience video producer to get the right content out to the right audience. 3 things any video needs to go viral.

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  • Practical Presentation Tips for Business Video

    Practical Presentation Tips for Business Video
    Following a few simple guidelines will have you to be prepared for your video or live presentation, and give you the confidence that nothing can go wrong, or if it does then you can manage it. So, rehearse and prepare, listen to the technical crew and organizers, make friends with them, particularly the cameraman, sound engineer and director – they can all help you if things go wrong; make sure they are in the right position and frame of mind to offer support!

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  • Common Pitfalls in Corporate Video Production

    Common Pitfalls in Corporate Video Production
    Video may look easy these days, especially with the host of prosumer cameras and access to editing software on line, but remember the old saying about ‘A little bit of knowledge can be a dangerous thing…..’ Just because it ‘looks’ straight forward don’t get lulled into a false sense of ease and think, ‘Oh we could just do it ourselves, it will be fun…and we can save loads of money.’ If you can’t do video well, professionally and at high quality, which includes all the elements of sound, vision, colour temperatures, look, style, feel and messaging, then you run the risk of coming across as unprofessional in your own business. It’s a subtle thing, but with so many factors in play such as location, lighting, sound, script, delivery to camera, equipment nuances, editing – a host of variables here that are forever growing – well, the list is endless….it’s far too easy to do a mediocre job and ruin what could be a powerful marketing tool. So invest in an experienced local video production company who can give you a top quality product both within your budget and targeted to your audience.

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