|02 May 2019|
Video is the preferred method of receiving content from a brand or business and there are endless reasons and ways in which a business video can be used effectively to build a brand.
|17 January 2019|
Our team are always happy to share guidance and tips on how to prepare yourself for presenting to camera for a business video. We feel that, just like an important face to face meeting, it’s crucial you look and sound the part.
|22 November 2018|
Although there is a place for the handheld camera technique, try not to rely on it – even if the camera has an ‘Image Stabilisation’ function, it’s not good practice. Whenever possible use a tripod to support your camera; even a cheap tripod is better than none at all.
|06 September 2018|
Now that we all have a handheld device, it’s very tempting to record a quick video using a smartphone. This blog gives some reasons to forego the video option on your smartphone and outsource to a professional video production company.
|14 June 2018|
Have you ever looked a piece of video online and thought, ‘Mmm that doesn’t look quite right?” the content may be great and just what you’re looking for, however there is something that doesn’t sit right. In our blog, we provide practical filming tips for creating good video content.
|13 September 2017|
To create an effective piece of video marketing you’ll need to focus on three key points that you want people to remember from your video. The attention span of the viewer is short, in fact it’s often been described as shorter than a gnat’s breath! This is particularly so when it’s just one person speaking to camera;so make sure there are no more than three points and that you have a strong call to action or practical breather slot. You’ll all have tried to watch e-learning material with a tutor, who is probably a great thought leader, talking straight at you on video; despite the content be really good, and possibly essential for your ongoing CPD, you’ll find your mind wandering and maybe having to go back several times to capture the bits you missed first, second or third time round as you try to get your accreditation. The brain needs to have something to keep its attention on the speaker, which means changing the shot and adding in supporting images or text to keep the mind/eye connection together. Do resist the temptation to put lots of text on the screen though, more than a few well chosen words will result in your viewing reading the text and not listening to you; it’s a careful balance.
|31 August 2017|
Social Media has transformed the field of video distribution for two main reasons. Firstly, it’s cheap – probably the cheapest it’s ever been at the moment, and secondly it’s easy as most sites now have easy share options across a number of platforms. The important thing is to make sure your video content is professional and targeted so that your audience get the right, brand focused messaged.
|08 June 2017|
Let’s make a movie – part two of our hints and tips on preparing for a video shoot. Successful video that delivers a good return on investment needs a lot of planning and strategy; for a good shoot that goes to schedule and provides the best footage for post production, you need to plan. So we hope you find our hints and tips useful for your next production. Of course, if you want to discuss how we can work with you to create a powerful bit of movie magic for your business, just give us a call!
|01 June 2017|
The filming of a corporate video is only a small part of the process; the most important part is the planning and preparation that takes place before filming. However, assuming you’ve got to the filming stage and are well prepared, in this 3 part guide we share a few tips on how to ensure a successful shoot based on our knowledge of over 25 years in the video production industry. We will cover preparation, location considerations, economical shooting, audio mishaps to avoid and value of holding shots.