Please click on the list of titles below to read a blog article.
|04 November 2016|
An important use of Google Analytics with your YouTube channel is to see how it steers viewers to your website and vice versa. Do they come from your website? What other types of website do they come from? Maybe with this sort of information you can start to expand your video strategy and align yourself with complimentary topics and sources.
|28 October 2016|
So if you are planning to use video content for your business, what’s the value of localisation? Well, we live in a global world, and are more connected to our potential global market than ever before. As a result, organisations need to ensure they have the most effective means of connecting with their consumers in order to create opportunities.
Organisations can significantly improve the impact of their video communications with good video localisation, both regionally and globally. Research has shown that consumers are much more likely to engage with video content if it’s communicated to them in their own language. So if you want to tap in to the growing multinational market in the UK, European or the world, then engaging through a number of different languages could create real opportunities.
|19 October 2016|
Businesses can spend a lot of time and effort trying to get themselves ranked well on Google, and found above their competitors. This can include a myriad of resources from Google Pay Per Click, to email blasts, to social media platforms, webinars to name just a few of the areas that marketing professionals need to understand these days to get a positive marketing strategy that delivers results. Businesses need to be found on line, so how can you make this happen more easily and how can adding video to your marketing mix help?
|14 October 2016|
YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.
|06 October 2016|
As with all communications, the best way to make video work as a marketing tool is to begin with the right message for your target audience; then test the message, just to check that you’re right and that nothing significant has changed in audience metrics then take full advantage of SEO friendly optimisation techniques.
Facebook and Facebook Live are changing the way brands use videos, allowing them to build more personal and engaging relationships with their audience.
Here are a few tips to help your video marketing strategy get off to a flying start.
|28 September 2016|
So the new iPhone 7 has finally jettisoned the mini-jack headphone connector, much to the annoyance of many ‘Applephiles’ – in favour of using the Apple patented Lighting connector.
By why, I hear you ask, when the mini-jack has served us so well for many years and has been universally accepted as a recognised standard and used by manufacturers of all manner of devices from headphones to computers to MP3 players, smartphones to radios. Here are some of the reasons that Apple give for their shock decision to remove an important piece of connectivity from their new smartphone. Believe what you will!
|21 September 2016|
Well, it was never going to be a big seller though some businesses made a profit for a short time and in some cases, usually films! We’re talkinga bout 3D technology of course, and 3D can be used well, if used subtlety, thought it’s now a thing of the past and have to say we never, ever got to use the facility on our editing systems as most business and corporate video work is more interested in the message than the new technology. That said, one thing which may need attention though is 360 video, and more importantly 360 Aerial video so here are few tips and hints about what to consider and what is available.
|12 September 2016|
One of the most common challenges that clients perceive with social marketing videos is not having enough to talk about or show on camera. People often feel they don’t have enough content that will be sufficiently engaging and appeal to their audience. Here are some ideas to help you get your video marketing strategy calendar filled out!
|05 September 2016|
YouTube is the second largest search engine in the world, and of course it is owned by Google, THE biggest search engine in the world; so it makes sense to get as good a performance from YouTube with your online sales and lead generation videos as possible. Aside from the basic SEO work on your videos, such as adding transcription, closed captions, suitable headings and titles as well as appropriate tags that include your key words, there are few other things you can do.Here are a few tips to help you improve your investment return on your video content.
|31 August 2016|
For marketers and businesses just starting out, researching existing competitors is a helpful tactic that will illustrate what generally works in the market space. Whilst you want to aim to create unique content that Google will see as of interest to viewers, do not underestimate the power of imitation and curation. We research the most commonly looked for phrases and subjects on Google, hashtags and other social media platforms, as well as Linked In, when looking at how best to focus on a client’s target audience.
|22 August 2016|
Hootsuite and Google Analytics have some great facilities for measuring and managing your on line marketing successes. You can also customise your Google Analytics Dashboard to show specific measurements on video content as well as other online platforms. Likewise, YouTube have some good analytical options to measure engagement with your target audience.
|16 August 2016|
The thing is that over time your computer can get clogged up with unwanted programs and temp files, so to enable your PC to run at its optimum speed there are a few things you can do to help it get back some of that lost speed. That’s often a reason for larger graphics or video files to hang or drop out.
|10 August 2016|
Facebook is set to launch ‘Facebook Live’ a new app that makes it easy to shoot streaming video on mobile devices. It is also encouraging more media professionals and the corporate sector to provide more video centric content. It is also building video products for its current messaging apps ‘Facebook Messenger’ and ‘WhatsApp’ both of which have over a billion users.
|05 August 2016|
What type of content should you be creating? How can you better understand which content formats are gaining the most traction with your audience? Provide your target audience with the kind of content that they’re craving, the kind they’ve never seen before or want to develop for future reference. Online and offline content can provide great data that helps with marketing strategy.
|29 July 2016|
The end of an era has finally arrived with the Japanese company, Funai, announcing that, as of this July, it would cease to produce the VHS recorder due in part to the difficulties in acquiring the necessary components and mainly due to the non-existent market for the technology which has been superseded by DVD, Blu-ray and, latterly, on-line Cloud storage. The humble VHS tape has been wound back for the very last time as tape sees it’s demise in favour of digits and pixels and Cloud sharing. Take a trip down memory lane as we remember the days of only 3 TV channels, no cable, no satellite and if someone mentioned Netflix you would of thought they were talking about basketball. Video and Television has come on a long way, however there is some pleasure in remembering how it used to be!
|20 July 2016|
Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
|12 July 2016|
In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail.
With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.
|29 June 2016|
We use AVID editing suites for our video production and have decided not to allow our computers to upgrade from Window 7 to version 10, even though AVID have now added support for the new OS with the latest release of their Media Composer version 8.5.
|29 June 2016|
The Artificial Intelligence has been used to create a video without human ‘interference’. It used the music bed to create a script and a storyboard. Another computer then took the storyboard and directed drones to film aerial footage and created the cast of ‘actors’ to play in the movie. Can’t help feeling that there must be something lacking somewhere, but it is an interesting development!
|22 June 2016|
Two-thirds of people listen to podcasts on a mobile device. The rise of smart phones has allowed people to listen to content in multiple environments, contexts and at different times of the day which were previous unavailable. So podcasts are something that have a place in the marketing strategy of any digitally aware business. However, you can also make good use of a podcast by converting video, and thereby by improved Google rankings.