TIPS ON VIDEO MARKETING – PART ONE
Video is an extremely effective means of marketing your business and getting your message across to potentially interested parties/potential customers. If you still need convincing, here are just a couple of persuasive statistics that illustrate how video can be a powerful tool in marketing your product:
• Only 20% of visitors to a website actually read text but in contrast 80% will watch video on the same website
• Visitors watching video visit a website for 2 minutes longer than those who don’t and are 64% more likely to make a purchase
Here are 5 tips to help you get the most out of video marketing:
#1 If video is a window to your business, it needs to look professional and there are a number of ways that you can ensure this. Use lighting effectively – this can make or break the quality of a video and best lighting techniques need to be researched. The quality of your audio is also critical so it’s worth investing in a good quality microphone to record all your audio. And make sure you get the video edited professionally.
#2 Make your video succinct – do not ramble or use jargon that your audience won’t understand: you risk losing viewers as their interest wains. Keep things simple and cover one idea per video.
#3 Place your video carefully; put your video in the most logical place to support your marketing message – be it on your homepage, product page, ‘About Us’ or events pages etc. Place it carefully, done hide it at the bottom of the page, put it in a prominent place. Use videos on your landing pages – these are designed to capture leads.
#4 Use online video sites – there are many video sites in addition to YouTube. Wide distribution of your video will generate lots of views. Potential sites are Myspace, Vimeo, Flickr etc.
#5 Share your video. Again there are various sites on which to share your video content and encourage audience engagement. Post it multiple times to increase visibility on sites such as Twitter as there is such a high volume of information. Other examples of high profile sites are Facebook and LinkedIn.