How is your Business Video perceived?
A question of perception
Has anyone ever visited a website that looked so outdated that they pressed the back button immediately? Everyone has. The marketing materials a company uses communicates to the customer the quality they can expect when they work together, a video is no different.
If a video is treated as a commodity, customers expect that they will be classed as just another number (a commodity), which obviously has an impact on how long they watch the video and if they watch it for long enough to see the call-to action.
A video that has been invested in, shows that the company will make an investment working with the customer that sees it. Companies who have enough attention to detail to provide good customer service are also ones that use attention to detail when it comes to impressing customers and prospects. This isn’t a coincidence!
Good video requires skill and experience, when done well it will boost your brand and your profits.