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So you’ve just created a video, or had one created for you. What do you do with it now? Naturally you’ll want to share it with the world, and the easiest way to do that is with YouTube.

In the staggeringly unlikely event that you’ve been living under a rock for the last few years and you’ve never heard of YouTube, it’s a website that hosts videos for free. You can upload your own videos as well as search through and view the literally millions of videos uploaded by other users. It’s absolutely chock-full of content on pretty much every topic.

So anyway, you have a video you want to share with the world. If you’ve been lucky enough to have your video created for you by Take One, then we will often upload your video to our own YouTube channel as a matter of course. That way your video is up there for everyone to see and learn about your business straight away, and will already start accumulating views.

However YouTube can be a very powerful advertising tool, and as a business it would be worth your while creating a channel for yourself so you can upload and manage your own content. This is extremely quick and easy to do – all you need is a valid email address and five minutes to sign up for a completely free account. Once you have an account, you need only sign in on the YouTube homepage, go to the Video Manager section of your channel and click the big Upload button to add your video to your channel from your computer.

While your video is being uploaded you are given some Basic Info and Advanced Settings options to edit.

The Basic Info tab allows you to add a title and description to your video, as well as change the video category, privacy settings, and add search engine tags – this is pretty important as it will control how easy it is for people to find your video by searching for it. Think carefully about what tags you use, and never leave a video without any tags at all!

The Advanced Settings tab allows you to change if people are allowed to comment or vote on your video, as well as enable embedding and adjust several other options.

The upload process can take a few minutes depending on your internet connection, and once the video has been uploaded it will be ‘processed’ and should be ready to view by the public within about half an hour.

So congratulations, you’ve just uploaded a video to the web and now it’s being viewed by everyone! But what if you wanted to embed your video on your company webpage as well? We’ll cover exactly how to do that in Part Two!




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