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  • blog date 24 May 2018

    Closed Captions and Subtitles

    Closed Captions and Subtitles

    YouTube has a facility that automatically generates subtitles, which can be great but it is not 100% accurate and is certainly worth correcting to help you viewer understand your video, especially if they are watching with no sound.


  • blog date 15 November 2017

    Video Marketing in Gaming

    Video Marketing in Gaming

    A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.


  • blog date 28 April 2017

    Guide to encoding YouTube videos at the best quality (Part One of Two Guide)

    Guide to encoding YouTube videos at the best quality (Part One of Two Guide)

    You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!


  • blog date 06 April 2017

    Rise of YouTube for Video

    Rise of YouTube for Video

    The YouTube sensation is one that has dominated the video platform for the last 10 years and continues to do so, despite the best efforts of its rivals.
    So how did YouTube reach such meteoric status and why does it continue to dominate?


  • blog date 09 November 2016

    The use of Video in Marketing

    The use of Video in Marketing

    The success and importance of video in search and marketing was perhaps recognised in 2006 when Google bought YouTube for $1.65 billion. No wonder that having video on your home page on line provides a 54 times better chance of you getting returned in a Google search result list. Of course, Google then decided to roll forward the idea of ads to monetise its investment in YouTube and capitalise on the success of the channel for brands, marketers and individuals giving yet another way in which to push potential customers to a product or service.


  • blog date 04 November 2016

    Using Google Analytics and YouTube

    Using Google Analytics and YouTube

    An important use of Google Analytics with your YouTube channel is to see how it steers viewers to your website and vice versa. Do they come from your website? What other types of website do they come from? Maybe with this sort of information you can start to expand your video strategy and align yourself with complimentary topics and sources.


  • blog date 14 October 2016

    Key Tips to help promote your YouTube Channel

    Key Tips to help promote your YouTube Channel

    YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.


  • blog date 01 February 2016

    YouTube Video Platform 11 times bigger than Facebook!

    YouTube Video Platform 11 times bigger than Facebook!

    How many videos have you seen on YouTube that don’t have a clear direction for contact? We see lots, and people also often say to us, ‘Oh we won’t put our contact details on the video, it’ll be on our website anyway…’ Well yes, but actually many people will find your video before they find your website, probably on YouTube or Facebook or one of the other myriad of digital platforms out there. So make sure your audience can easily get to you by including contact information – YouTube is now 11 times bigger than Facebook for video and the statistics show that it’s the most popular platform for video viewing worldwide, ignore it at your peril.


  • blog date 17 August 2015

    37 Amazing Facts & Stats about Video on YouTube

    37 Amazing Facts & Stats about Video on YouTube

    Mobile devices account for 50% of YouTube views; 7000 Tweets per minute contain a YouTube link; 80% of YouTube traffic is from outside the US and YouTube is located in 61 countries, accessed in 61 languages. So bear in mind the power of the YouTube channel, the world’s second largest search engine, owned by Google of course which is the first largest search engine. For businesses that want to get their videos seen, a YouTube channel is a must – yes have the video on your server if you wish and in as many other appropriate on line platforms as you can muster, but optimise and utilise YouTube for a great return on investment, maybe even look at YouTube Video Advertising which are very reasonably priced at the moment.


  • blog date 02 June 2015

    End Cards for YouTube Videos

    End Cards for YouTube Videos

    End cards (end screens) come at the end of videos and it is technique used by YouTube Creators that allows them to finish a video with a few seconds where they direct viewers to watch additional content and to subscribe to their channel, visit their website. The additional content can include behind-the-scenes footage to older videos, different YouTube channels or merchant links which have been approved. There are endless possibilities; they are a simple, creative and effective way to gain more engagement from viewers.


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