|15 November 2017|
A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.
|28 April 2017|
You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!
|06 April 2017|
The YouTube sensation is one that has dominated the video platform for the last 10 years and continues to do so, despite the best efforts of its rivals.
So how did YouTube reach such meteoric status and why does it continue to dominate?
|09 November 2016|
The success and importance of video in search and marketing was perhaps recognised in 2006 when Google bought YouTube for $1.65 billion. No wonder that having video on your home page on line provides a 54 times better chance of you getting returned in a Google search result list. Of course, Google then decided to roll forward the idea of ads to monetise its investment in YouTube and capitalise on the success of the channel for brands, marketers and individuals giving yet another way in which to push potential customers to a product or service.
|04 November 2016|
An important use of Google Analytics with your YouTube channel is to see how it steers viewers to your website and vice versa. Do they come from your website? What other types of website do they come from? Maybe with this sort of information you can start to expand your video strategy and align yourself with complimentary topics and sources.
|14 October 2016|
YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.
|01 February 2016|
How many videos have you seen on YouTube that don’t have a clear direction for contact? We see lots, and people also often say to us, ‘Oh we won’t put our contact details on the video, it’ll be on our website anyway…’ Well yes, but actually many people will find your video before they find your website, probably on YouTube or Facebook or one of the other myriad of digital platforms out there. So make sure your audience can easily get to you by including contact information – YouTube is now 11 times bigger than Facebook for video and the statistics show that it’s the most popular platform for video viewing worldwide, ignore it at your peril.
|17 August 2015|
Mobile devices account for 50% of YouTube views; 7000 Tweets per minute contain a YouTube link; 80% of YouTube traffic is from outside the US and YouTube is located in 61 countries, accessed in 61 languages. So bear in mind the power of the YouTube channel, the world’s second largest search engine, owned by Google of course which is the first largest search engine. For businesses that want to get their videos seen, a YouTube channel is a must – yes have the video on your server if you wish and in as many other appropriate on line platforms as you can muster, but optimise and utilise YouTube for a great return on investment, maybe even look at YouTube Video Advertising which are very reasonably priced at the moment.
|02 June 2015|
End cards (end screens) come at the end of videos and it is technique used by YouTube Creators that allows them to finish a video with a few seconds where they direct viewers to watch additional content and to subscribe to their channel, visit their website. The additional content can include behind-the-scenes footage to older videos, different YouTube channels or merchant links which have been approved. There are endless possibilities; they are a simple, creative and effective way to gain more engagement from viewers.
|17 September 2014|
There are many different ways in which to promote your business online. Using videos is now one of the most popular, as people and future customers can see what your company does as well as get a feel for the ethos of a business and the people who work in it. There are many free services which a company can use to promote themselves with video on the web, these include: Youtube, Facebook, Twitter and Instagram.