|12 January 2018|
You’ve heard from lots of people about the importance of adding video to your marketing mix, and now the time has come to do it! What’s the next step? You may ask for recommendations, which is actually always a good start, and check them out on line before contacting them for a discussion or quote. Alternatively, you might just Google ‘Video Production’ plus your local area – no doubt a number of companies will pop up. Here are a few tips on the things you need to think about when briefing a video production company:
|22 November 2017|
Welcome to the first blog from our newest team member, Matt Wheeler, who has join us this week and so we thought it would be good to get his views on some current TV content. Matt chose to review the latest series of Sir David Attenborough’s BBC documentary, Blue Planet 2, and share his thoughts on how the world of wild life video production has changed since the first series.
|19 June 2017|
Whether you’re doing a 20 to 30 second commercial, a 1-3 minute infomercial or an indepth documentary, you’ll find this essential guide to the different types of video styles and techniques a useful platform to start from.
|01 June 2017|
The filming of a corporate video is only a small part of the process; the most important part is the planning and preparation that takes place before filming. However, assuming you’ve got to the filming stage and are well prepared, in this 3 part guide we share a few tips on how to ensure a successful shoot based on our knowledge of over 25 years in the video production industry. We will cover preparation, location considerations, economical shooting, audio mishaps to avoid and value of holding shots.
|30 March 2017|
If you’re considering filming in High Wycombe, Buckinghamshire, you’ll needs to know a few things to help make the experience as stress free as possible; just a few pointers here from an experienced video production company on who to contact so as to prepare the way for a smooth programme of events.
|20 May 2016|
Video may look easy these days, especially with the host of prosumer cameras and access to editing software on line, but remember the old saying about ‘A little bit of knowledge can be a dangerous thing…..’ Just because it ‘looks’ straight forward don’t get lulled into a false sense of ease and think, ‘Oh we could just do it ourselves, it will be fun…and we can save loads of money.’ If you can’t do video well, professionally and at high quality, which includes all the elements of sound, vision, colour temperatures, look, style, feel and messaging, then you run the risk of coming across as unprofessional in your own business. It’s a subtle thing, but with so many factors in play such as location, lighting, sound, script, delivery to camera, equipment nuances, editing – a host of variables here that are forever growing – well, the list is endless….it’s far too easy to do a mediocre job and ruin what could be a powerful marketing tool. So invest in an experienced local video production company who can give you a top quality product both within your budget and targeted to your audience.
|31 March 2016|
Going green with battery charging by harnessing the potential power of joggers and Marathon runners may be a thought for the future as energy harvesting continues to be developed, but it’s a way off making a difference to the video production industry. The battery and its need for recharging is the thing that is keeping back future technology developments for video, however developments from Samsung with Graphene as a storage mechanism shows interesting promise.
|18 January 2016|
To promote alertness and concentration in the workplace use the scents of rosemary and cinnamon. These scents are ideal for an environment where attention to detail is critical, such as banks. Cutting video carefully will also keep attention but it is a real skill; so many videos offer a talking head in one place for far too long; change the shots and keep the mind/eye engaged! However, don’t change the shots just for the sake of it; if the words and message are well crafted and delivered, it may be perfect as it is. That’s where the skill of professional video producers can guide you as to the best results.
|14 December 2015|
As a video production company we find Pinterest a useful adjunct to projects. It helps us to build rapport with our audience and share some of the background work involved in business video production that would otherwise remain unseen. It also helps to share knowledge with clients and keep them informed of how their video projects are progressing. People often ask about setting up a Pinterest board and so we thought we’d share the basic ‘How too….’ steps so that you can have a go; it reminds us a bit of doing scrapbooks from younger days, but as a video agency it’s really a kind of more modern means of creating mood boards to share thoughts and feelings on a project.
|23 October 2015|
With the arrival of cheaper video recording devices such as tablets, iPhones and prosumer camcorders, it is easy for anyone to create a video. Anyone can pull their phone out of their pocket and take an HD or even a 4K video these days. However, just because it can be done by anyone doesn’t mean it should be done – unless it’s purely for fun and not for serious business marketing purposes. Cameras on phones and ordinary digital cameras have limitations and there is so much more to shooting a video than simply pointing a recording device. For example: Is the lighting right? Will the audio be heard clearly without interference from air conditioning, traffic or other extraneous noises? Is the quality appropriate for the business and what it offers? Do the contributors look comfortable and believable or more like scared rabbits who don’t want to be there? Honestly, using an iPhone won’t give a professional look, and it doesn’t make sense to cheapen the brand and profile of your business by skimping on having a video made on the cheap – it’s better not to do it at all.