|01 March 2018|
Storytelling online is powerful as a way to communicate a business proposition and brand values, it can have strong impact even in emerging storylines. Sharing and posting videos online via the fast-growing social media channels such as Facebook and You Tube is making the publication of video and promotion of content possible in minutes, and for free! Take a look at a brief case study concerning a recent video we made for HouseSitMatch.
|21 February 2018|
Video is a relatively new tool in the marketing strategy world. Looking at how it can tie in to what you are already doing is important. Questions such as “What should I actually do with my video once made?” are commonplace. Also, “What should we say in Video?” And, “What type of video should we consider?” Different types of video perform better in different locations, so here’s a short review of things you should consider at the outset.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection. We know that video customer testimonials generate sales, but if you want to ensure maximum results, your testimonial needs to be done right and there are therefore a number of things to consider.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection.
|30 November 2017|
There’s a lot of money to be spent at Christmas – spending seems to increase year on year, if the figures are to be believed; the likes of Black Friday and Cyber Monday fueling the spending. There’s a huge market out there enthusiastic to spend their money, but there is also lots of competition over where to spend it. How can you make your product stand out from the rest?
|15 November 2017|
A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.
|01 November 2017|
Here is part 2 of our tips on how to grow your following on this leading platform for communication and content sharing.
|27 October 2017|
In July we posted a Business Guide to using Instagram. Further to this, it is worth looking at ways to grow your following on Instagram. As a leading platform for communication and content sharing, Instagram is worth serious consideration for inclusion in your social media marketing: it can create very real commercial opportunities so ensuring a solid following is key.
|04 October 2017|
There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.
|27 September 2017|
Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.