|21 February 2018|
Video is a relatively new tool in the marketing strategy world. Looking at how it can tie in to what you are already doing is important. Questions such as “What should I actually do with my video once made?” are commonplace. Also, “What should we say in Video?” And, “What type of video should we consider?” Different types of video perform better in different locations, so here’s a short review of things you should consider at the outset.
|14 February 2018|
There’s no denying that there is currently a huge shift in the way we consume information. Our world has never been so closely connected. Business has become more global and, as we read last week, enterprise is using video as a vehicle to operative effectively in this global village we now live in. In addition to this, customers expect a more local experience also.
|12 February 2018|
The use of video in enterprise is developing all over the world. We are a growing world of media consumers. Cloud- based streaming is being used with greater intensity as we watch our favourite videos, tv shows, live performances etc on the multitude of devices in our possession – laptops, tablets, mobile phones.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection. We know that video customer testimonials generate sales, but if you want to ensure maximum results, your testimonial needs to be done right and there are therefore a number of things to consider.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection.
|18 December 2017|
We arrived at the location with only one sequence and a small piece of trailer dialogue left to shoot now. We went through the same pattern as the last two days with setting up the equipment and keying the lighting while also doing sound checks.
|13 December 2017|
The next day was another early start (I was over it by this point!) at Take One HQ. We gathered the equipment and rushed to the location just ahead of the school rush hour. We arrived and were greeted by a warm plate of food. Yeah I forgot to mention this part earlier! The staff at Chartridge Lodge kindly provided us with bacon sandwiches (they even had gluten free variants for the likes of myself!) which is a lovely feeling, especially on a cold late November morning!
|04 December 2017|
On the 30th of November Take One wrapped up a 3 day shoot which I was a lucky enough to be a part of. We were filming 5 segments of content for the “National Learning Trust”. The large majority of the filming required a well known individual within Education, who had also been a director at the NLT, to share his stories and methods of teaching to the camera with the intent of using this video content to help teachers get the best out of themselves and their students while teaching.
The last 3 days have been a mixed bag of (positive!) emotions. These were feelings such as excitement, responsibility, pride and an eagerness to learn. One thing I can safely say is that I had an amazing experience and am hopefully looking forward to many more experiences like this as part of the Take One team!
|30 November 2017|
There’s a lot of money to be spent at Christmas – spending seems to increase year on year, if the figures are to be believed; the likes of Black Friday and Cyber Monday fueling the spending. There’s a huge market out there enthusiastic to spend their money, but there is also lots of competition over where to spend it. How can you make your product stand out from the rest?
|04 October 2017|
There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.