|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection.
|18 December 2017|
We arrived at the location with only one sequence and a small piece of trailer dialogue left to shoot now. We went through the same pattern as the last two days with setting up the equipment and keying the lighting while also doing sound checks.
|13 December 2017|
The next day was another early start (I was over it by this point!) at Take One HQ. We gathered the equipment and rushed to the location just ahead of the school rush hour. We arrived and were greeted by a warm plate of food. Yeah I forgot to mention this part earlier! The staff at Chartridge Lodge kindly provided us with bacon sandwiches (they even had gluten free variants for the likes of myself!) which is a lovely feeling, especially on a cold late November morning!
|04 December 2017|
On the 30th of November Take One wrapped up a 3 day shoot which I was a lucky enough to be a part of. We were filming 5 segments of content for the “National Learning Trust”. The large majority of the filming required a well known individual within Education, who had also been a director at the NLT, to share his stories and methods of teaching to the camera with the intent of using this video content to help teachers get the best out of themselves and their students while teaching.
The last 3 days have been a mixed bag of (positive!) emotions. These were feelings such as excitement, responsibility, pride and an eagerness to learn. One thing I can safely say is that I had an amazing experience and am hopefully looking forward to many more experiences like this as part of the Take One team!
|30 November 2017|
There’s a lot of money to be spent at Christmas – spending seems to increase year on year, if the figures are to be believed; the likes of Black Friday and Cyber Monday fueling the spending. There’s a huge market out there enthusiastic to spend their money, but there is also lots of competition over where to spend it. How can you make your product stand out from the rest?
|04 October 2017|
There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.
|08 August 2017|
Video is memorable, easy to ingest and thus appealing to the on line audience. Obviously, it’s vital to start planning your video content with the end in mind, that is who is your target audience and what are they looking for that you can supply? We always find it’s useful to ask clients, ‘What is it that your potential clients are searching for when they are looking for your products or services? Depending on your audience and your message, different styles of video may be more or less appropriate, and effective. Here are 5 types of video to consider.
|16 December 2016|
A gimbal mount for a video camera allows the operator to achieve smooth, fully stabilised, dynamic and continuously moving shots where the camera seems to float through air similar to shots from ‘stedicam’ footage used on high budget movies.
The gimbal itself has been the business end of the very successful Ronin (and Ronin M) camera mount but these are heavy and cumbersome to use in the field, take some time to calibrate and can’t be used for extended shots without the cameraman taking a rest break; although there are body harnesses which can be worn to help to take the weight off the arms.
The Osmo, however, provides a 3-axis stabiliser which is designed to be operated in one hand and it’s light enough to allow the cameraman to shoot for long periods without having to spend 3 weeks in the gym developing his (or her) biceps.
|25 November 2016|
We all know that time is of the essence when trying to pitch your business, and on video it’s vital you get the message, as well as the look and feel, right because your video pitch will be viewed over and over on line. Creating the right impact in 60 seconds means you need to plan accordingly, so we’ve put together a few useful tips on how to prepare for appearing on camera for your first video pitch.
|20 July 2016|
Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!