Video will account for 80% of Internet Traffic by 2019
Video will be 80% of the World’s Internet Traffic by 2019 (Cisco study)
In 2019, every second almost 1 million minutes worth of video will cross IP networks.
Between 2014 & 2019 Global IP traffic will triple to reach 2 zettabytes.
64% of the world’s internet traffic in 2014 was video content, with all the ALS ice bucket challenges and cat videos which that year brought, over the next 4 years there will be an explosion in consumption. A new report from Cisco states that by 2019, four-fifths (80%) of the global internet traffic will be accounted for by online video. The US statistic is even more impressive at 85%.
The increased popularity of Over-the-Top (OTT) video streaming videos are not the driver of the dramatic increase but the number of people who will be connected by 2019 will also be part of the driving force. Over half of the world’s population (3.9 billion people) will be able to access the internet. The number of devices connected to the internet will be triple the global population.
The impact on video traffic due to this will be huge. Cisco also predicts that wireless and mobile device traffic will rise to 66% of all traffic in the next 4 years. Other research back up these numbers. The Internet Advertising Bureau (IAB) confirmed in a recent study that videos are being accessed via mobile devices by more viewers; half of the daily digital media consumption is taking place through smartphones and tablets. In a report by Ericsson until the year 2020 mobile video traffic will grow by 55%.
Future Internet Traffic – Cisco Predictions for Video:
80% of global internet consumption will be video content by 2019.
With the amount of video due to cross global IP networks every month in 2019, it would an individual over 5 million years to watch it all.
As 4K video streaming becomes the new standard for consumers, OTT streaming will fuel the growth.
By 2019, global IP traffic will reach 2 zettabytes (100 trillion gigabytes).
In 2019, the traffic from wireless and mobile devices will rise to 66%.
Almost a million minutes of video content will cross global IP networks by 2019, every second.
In 2014, internet video to TV grew 47%, this will increase fourfold by 2019.
Traffic of consumer video-on-demand (VoD) will almost double by 2019, which is the equivalent of 7 billion DVDs per month.
Predicted Internet Video Traffic: 80% by 2019
Consumer internet video traffic will dominate other types of traffic by 2019, according to Cisco. It will take an 80% share of the global market, but adding VoD, P2P and business consumption to it the figure nears the 90% range. ‘Internet videos’ are defined as short-form content (YouTube, Facebook), long-form (Hulu), Internet-to-TV (Netflix) as well as live streaming, online rentals and purchases, and webcam views, by Cisco. They also estimate that by 2019 over half of all internet video traffic will be delivered by content delivery network traffic.
It would take 5 million years for 1 person to watch the amount of video content that will cross the network in 1 month in 2019. For the industry, this statistic is mind-blowing. The demands on infrastructure capable of delivering the content to users are going to get more urgent as the internet gets bigger.