|23 May 2016|
Signature are delighted with the recruitment videos and I wouldn’t hesitate to recommend, or to use Take One in the future. Many thanks to all the Team.
|20 May 2016|
Video may look easy these days, especially with the host of prosumer cameras and access to editing software on line, but remember the old saying about ‘A little bit of knowledge can be a dangerous thing…..’ Just because it ‘looks’ straight forward don’t get lulled into a false sense of ease and think, ‘Oh we could just do it ourselves, it will be fun…and we can save loads of money.’ If you can’t do video well, professionally and at high quality, which includes all the elements of sound, vision, colour temperatures, look, style, feel and messaging, then you run the risk of coming across as unprofessional in your own business. It’s a subtle thing, but with so many factors in play such as location, lighting, sound, script, delivery to camera, equipment nuances, editing – a host of variables here that are forever growing – well, the list is endless….it’s far too easy to do a mediocre job and ruin what could be a powerful marketing tool. So invest in an experienced local video production company who can give you a top quality product both within your budget and targeted to your audience.
|11 May 2016|
Great video deserves great marketing and delivers great results. Here are a few tips that will help you get improved ROI from your video content and perhaps reveal some of the ‘dark arts’ that make a difference to being found on line as well as creating engagement.
|04 May 2016|
Instagram, Vine and Snapchat challenges brands to tell their stories in the shortest time frames with new 60 second video limit. There’s been a 40% increase in people watching videos on Instagram in the last 6 months, so make the most of this new tool in your video marketing strategy plans and all a strong call to action to your video content.
|25 April 2016|
Following a few simple guidelines will have you to be prepared for your video or live presentation, and give you the confidence that nothing can go wrong, or if it does then you can manage it. So, rehearse and prepare, listen to the technical crew and organizers, make friends with them, particularly the cameraman, sound engineer and director – they can all help you if things go wrong; make sure they are in the right position and frame of mind to offer support!
|19 April 2016|
Find out the 3 things any video needs to go viral and the 5 things that make up best practice in producing viral branded videos. Some strategies work better than others in video marketing and particularly in viral marketing; however, you don’t need to include all the elements for success – choose those relevant to you and your business and consult with an experience video producer to get the right content out to the right audience.
3 things any video needs to go viral.
|15 April 2016|
If you intend to buy a sparkling new UHD TV make sure that you view a SD (standard definition) programme on it and that you are entirely happy with the quality of SD as viewed on the UHD TV in the store. I overheard a salesman in a famous high-street store recently say to a couple who were about to spend the best part of £1500 on a new TV, “0h, don’t take any notice of the quality because it’s only a standard definition broadcast.” In fact, probably 80% of the TV you watch will still be in SD at the moment!
|04 April 2016|
The SEO studies conducted by Discovery Digital Networks, The American Life and SafeNet help to quantify the benefits of captions and transcriptions. The documented increases in views, search traffic, user engagement and search rank represents exciting measures of the impact of captioning on video SEO.
Discovery Digital Networks data on percent of views increase allows an estimate of the ROI of captioning YouTube videos to be made, which, up until recently, has been difficult to quantify. Deciding whether to caption a video or not depends on numerous factors; the positives of these case studies are hard to ignore, howver many people find the benefits of captioning worth the investment.
|31 March 2016|
Going green with battery charging by harnessing the potential power of joggers and Marathon runners may be a thought for the future as energy harvesting continues to be developed, but it’s a way off making a difference to the video production industry. The battery and its need for recharging is the thing that is keeping back future technology developments for video, however developments from Samsung with Graphene as a storage mechanism shows interesting promise.
|23 March 2016|
In a short space of time you can see a dramatic impact on video SEO by adding in transcriptions to the video marketing mix. Here are some hints and tips as to how and why it works.