|21 December 2016|
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
|16 December 2016|
A gimbal mount for a video camera allows the operator to achieve smooth, fully stabilised, dynamic and continuously moving shots where the camera seems to float through air similar to shots from ‘stedicam’ footage used on high budget movies.
The gimbal itself has been the business end of the very successful Ronin (and Ronin M) camera mount but these are heavy and cumbersome to use in the field, take some time to calibrate and can’t be used for extended shots without the cameraman taking a rest break; although there are body harnesses which can be worn to help to take the weight off the arms.
The Osmo, however, provides a 3-axis stabiliser which is designed to be operated in one hand and it’s light enough to allow the cameraman to shoot for long periods without having to spend 3 weeks in the gym developing his (or her) biceps.
|09 December 2016|
A careful email marketing strategy can be a very effective means of generating new business and connections, and also an efficient way of sustaining and nurturing your existing clients. Using the word ‘video’ in your subject line can dramatically improve open rates and providing useful information will help to build rapport with existing and potential clients.
|02 December 2016|
Localising your video content enables it to be accessed and understood by a much wider audience. If you have gone to the effort of creating content, then it makes sense that you would want people to see it. After all, your content will be designed to communicate a message to a specific audience. Communication is absolutely key to every business aspect – from acquiring and retaining customers to improving employee engagement and performance. If you are only communicating your content in one language, then you are shutting yourself out of the global market.
With the rise of technology and the internet, videos have become THE main method of communicating with a targeted audience. This is not going to change, as more and more businesses are seeing the benefits in using videos to help them communicate their messages. At the same time we have seen a shift in the way that we consume video content. The world is more connected than ever before, and business has become more global as a result.
|25 November 2016|
We all know that time is of the essence when trying to pitch your business, and on video it’s vital you get the message, as well as the look and feel, right because your video pitch will be viewed over and over on line. Creating the right impact in 60 seconds means you need to plan accordingly, so we’ve put together a few useful tips on how to prepare for appearing on camera for your first video pitch.
|17 November 2016|
This particular blog post will be told from a recent Media graduate’s perspective after joining Take One on their video shoot to Our Lady of Lourdes RC Primary School.
|09 November 2016|
The success and importance of video in search and marketing was perhaps recognised in 2006 when Google bought YouTube for $1.65 billion. No wonder that having video on your home page on line provides a 54 times better chance of you getting returned in a Google search result list. Of course, Google then decided to roll forward the idea of ads to monetise its investment in YouTube and capitalise on the success of the channel for brands, marketers and individuals giving yet another way in which to push potential customers to a product or service.
|04 November 2016|
An important use of Google Analytics with your YouTube channel is to see how it steers viewers to your website and vice versa. Do they come from your website? What other types of website do they come from? Maybe with this sort of information you can start to expand your video strategy and align yourself with complimentary topics and sources.
|28 October 2016|
So if you are planning to use video content for your business, what’s the value of localisation? Well, we live in a global world, and are more connected to our potential global market than ever before. As a result, organisations need to ensure they have the most effective means of connecting with their consumers in order to create opportunities.
Organisations can significantly improve the impact of their video communications with good video localisation, both regionally and globally. Research has shown that consumers are much more likely to engage with video content if it’s communicated to them in their own language. So if you want to tap in to the growing multinational market in the UK, European or the world, then engaging through a number of different languages could create real opportunities.
|19 October 2016|
Businesses can spend a lot of time and effort trying to get themselves ranked well on Google, and found above their competitors. This can include a myriad of resources from Google Pay Per Click, to email blasts, to social media platforms, webinars to name just a few of the areas that marketing professionals need to understand these days to get a positive marketing strategy that delivers results. Businesses need to be found on line, so how can you make this happen more easily and how can adding video to your marketing mix help?