|09 June 2016|
Important aspects of metadata include: descriptions, tags and closed captions. A lot, if not all, of the principles around SEO apply to the ‘suggested videos’ algorithm. Start with a title that will get people to click through, show relevance to the content and push keyword ranking. Then move on through the toolset to include annotations, playlists, links and comments. The more interesting and up to date your channel information is the more likely you are to keep people there and boost your end results.
|01 June 2016|
What is a YouTube Poll Card? Well it’s an improve version of annotations and allows you to engage with your audience on particular questions or signpost to other relevant materials. Get creative with poll cards and use them as a tool to help gather information, interact with fans and guide processes. Getting the right feedback and guidance from audience can make the difference in turning good video content into great video content which ultimately brings excellent business in.
|11 May 2016|
Great video deserves great marketing and delivers great results. Here are a few tips that will help you get improved ROI from your video content and perhaps reveal some of the ‘dark arts’ that make a difference to being found on line as well as creating engagement.