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  • blog date 21 December 2016

    Adding Video to Your Marketing Strategy for 2017

    Adding Video to Your Marketing Strategy for 2017

    Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.


  • blog date 19 October 2016

    Why Small Businesses Need More Video for Successful On Line Sales & Marketing Results

    Why Small Businesses Need More Video for Successful On Line Sales & Marketing Results

    Businesses can spend a lot of time and effort trying to get themselves ranked well on Google, and found above their competitors. This can include a myriad of resources from Google Pay Per Click, to email blasts, to social media platforms, webinars to name just a few of the areas that marketing professionals need to understand these days to get a positive marketing strategy that delivers results. Businesses need to be found on line, so how can you make this happen more easily and how can adding video to your marketing mix help?


  • blog date 14 October 2016

    Key Tips to help promote your YouTube Channel

    Key Tips to help promote your YouTube Channel

    YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.


  • blog date 12 September 2016

    Social Media Marketing and Video Content

    Social Media Marketing and Video Content

    One of the most common challenges that clients perceive with social marketing videos is not having enough to talk about or show on camera. People often feel they don’t have enough content that will be sufficiently engaging and appeal to their audience. Here are some ideas to help you get your video marketing strategy calendar filled out!


  • blog date 31 August 2016

    Gathering Competitive Intelligence to Create Sales Leads

    Gathering Competitive Intelligence to Create Sales Leads

    For marketers and businesses just starting out, researching existing competitors is a helpful tactic that will illustrate what generally works in the market space. Whilst you want to aim to create unique content that Google will see as of interest to viewers, do not underestimate the power of imitation and curation. We research the most commonly looked for phrases and subjects on Google, hashtags and other social media platforms, as well as Linked In, when looking at how best to focus on a client’s target audience.


  • blog date 01 June 2016

    How to Boost Video Engagement with YouTube Poll Cards

    How to Boost Video Engagement with YouTube Poll Cards

    What is a YouTube Poll Card? Well it’s an improve version of annotations and allows you to engage with your audience on particular questions or signpost to other relevant materials. Get creative with poll cards and use them as a tool to help gather information, interact with fans and guide processes. Getting the right feedback and guidance from audience can make the difference in turning good video content into great video content which ultimately brings excellent business in.


  • blog date 04 May 2016

    4 Easy Ways to make the most from Instagram’s New Features

    4 Easy Ways to make the most from Instagram’s New Features

    Instagram, Vine and Snapchat challenges brands to tell their stories in the shortest time frames with new 60 second video limit. There’s been a 40% increase in people watching videos on Instagram in the last 6 months, so make the most of this new tool in your video marketing strategy plans and all a strong call to action to your video content.


  • blog date 19 April 2016

    Viral Videos in Advertising

    Viral Videos in Advertising

    Find out the 3 things any video needs to go viral and the 5 things that make up best practice in producing viral branded videos. Some strategies work better than others in video marketing and particularly in viral marketing; however, you don’t need to include all the elements for success – choose those relevant to you and your business and consult with an experience video producer to get the right content out to the right audience.
    3 things any video needs to go viral.


  • blog date 17 March 2016

    WhatsApp: 1 billion users worldwide and 250 million video shares per day

    WhatsApp: 1 billion users worldwide and 250 million video shares per day

    There are opportunities to makes WhatsApp an interesting video communications platform for business; based on its current format and mantra of wanting to improve the app’s speed, reliability, security and simplicity plus its parentage with Facebook, it definitely deserves some investigation for business use going forward. With 250 million videos being shared per day already on WhatsApp, it’s one to watch!


  • blog date 04 March 2016

    Eight top video marketing tips for successful video content

    Eight top video marketing tips for successful video content

    Eight tips to help you make the most of your YouTube video marketing including reasons to translate tags in foreign languages for increase international views in countries you can do business with, reasons to delete videos from your channel and whether to repurpose cross channel.


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