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  • blog date 04 October 2017

    The Benefits of Using Client Testimonials

    The Benefits of Using Client Testimonials

    There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.


  • blog date 27 September 2017

    How to Use Video Case Studies to Benefit your Business

    How to Use Video Case Studies to Benefit your Business

    Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.


  • blog date 28 April 2017

    Guide to encoding YouTube videos at the best quality (Part One of Two Guide)

    Guide to encoding YouTube videos at the best quality (Part One of Two Guide)

    You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!


  • blog date 13 April 2017

    TIPS ON VIDEO MARKETING – PART ONE

    TIPS ON VIDEO MARKETING – PART ONE

    If you still need convincing, here are just a couple of persuasive statistics that illustrate how video can be a powerful tool in marketing your product:


  • blog date 06 April 2017

    Rise of YouTube for Video

    Rise of YouTube for Video

    The YouTube sensation is one that has dominated the video platform for the last 10 years and continues to do so, despite the best efforts of its rivals.
    So how did YouTube reach such meteoric status and why does it continue to dominate?


  • blog date 15 March 2017

    Facebook Live - 8 Tips for Video Content

    Facebook Live - 8 Tips for Video Content

    Live broadcasting platforms are becoming increasingly popular as a vehicle for marketing brands. But you need to choose your platform carefully as not all content works well on all platforms. Here are some content ideas to consider adding to your video marketing strategy in 2017 that will illustrate how to use your brand effectively and also show tasks that relate to your industry as a whole. People put a lot of trust in videos on line so it ought to be a consideration in marketing budgets going forward.


  • blog date 10 March 2017

    How does a video need to be created?

    How does a video need to be created?

    The content of a video needs to be thought about. One thing to think about is why the viewer should buy from you. Think about your business; why would someone choose your business over another one who does the exact same thing? This isn’t about selling; it’s about what benefits you offer which makes the difference of someone choosing to engage with your company.


  • blog date 02 March 2017

    How to use Video to drive qualified leads to your website

    How to use Video to drive qualified leads to your website

    You may have already dipped your toe into the water of video content marketing, and tried producing a bit of video content yourself, but maybe not seen the results you were hoping for – in which case, the question is: are you using the right tactics?


  • blog date 20 January 2017

    Making Video Work for Generating On Line Sales and Leads

    Making Video Work for Generating On Line Sales and Leads

    Video views on mobile devices is heading upwards. It’s on target to account for 72% of all mobile traffic in the next few years and right now 50% of all YouTube views already come from a mobile device. This is no doubt why businesses who are using video to raise their profile on line and general leads are looking at ways to ensure their video content is optimised for mobile viewing.


  • blog date 16 January 2017

    Where is Digital Video Marketing Heading?

    Where is Digital Video Marketing Heading?

    Using video for lead generation can range from simply images of a product, to demonstrations, customer testimonials and background knowledge. The aim of any video marketing is to get customers to buy and some businesses find that adding a video at the check out point reduced abandoned carts and encourages the sale. With so many products being bought on line these days, the more you can make the buying process into a tangible experience, one where the customer is virtually walking round a product, opening its doors or compartments, seeing it in use, hearing from satisfied existing customers, the more likely they are to buy.


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