|02 August 2018|
Our blog this week has been penned by Jay Blake, Take One’s Brand Ambassador. Jay is rarely in the office with us, or indeed the studio; you will find him getting out and about speaking to people about their businesses, finding out about their challenges as well as their successes and investigating plans for the future. His blog has been inspired by a question we often get asked on first point of contact: How much would it cost to make a video?
|03 May 2018|
Case studies are a great way to show what a business does, how it’s done and how the people add value to their clients. People buy into people ultimately and case studies can add a personal touch. Whilst written case studies continue to be of value many clients are also looking at video cases to bring their stories to life; here are a few reasons to consider this as part of your marketing strategy.
|01 March 2018|
Storytelling online is powerful as a way to communicate a business proposition and brand values, it can have strong impact even in emerging storylines. Sharing and posting videos online via the fast-growing social media channels such as Facebook and You Tube is making the publication of video and promotion of content possible in minutes, and for free! Take a look at a brief case study concerning a recent video we made for HouseSitMatch.
|21 February 2018|
Video is a relatively new tool in the marketing strategy world. Looking at how it can tie in to what you are already doing is important. Questions such as “What should I actually do with my video once made?” are commonplace. Also, “What should we say in Video?” And, “What type of video should we consider?” Different types of video perform better in different locations, so here’s a short review of things you should consider at the outset.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection. We know that video customer testimonials generate sales, but if you want to ensure maximum results, your testimonial needs to be done right and there are therefore a number of things to consider.
|17 January 2018|
Customer opinion holds a great deal of weight: people trust the opinions of their peers, of real people. Seeing a real person speaking about a product humanises the experience and people feel a connection.
|30 November 2017|
There’s a lot of money to be spent at Christmas – spending seems to increase year on year, if the figures are to be believed; the likes of Black Friday and Cyber Monday fueling the spending. There’s a huge market out there enthusiastic to spend their money, but there is also lots of competition over where to spend it. How can you make your product stand out from the rest?
|15 November 2017|
A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.
|01 November 2017|
Here is part 2 of our tips on how to grow your following on this leading platform for communication and content sharing.
|27 October 2017|
In July we posted a Business Guide to using Instagram. Further to this, it is worth looking at ways to grow your following on Instagram. As a leading platform for communication and content sharing, Instagram is worth serious consideration for inclusion in your social media marketing: it can create very real commercial opportunities so ensuring a solid following is key.