|21 December 2016|
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
|09 November 2016|
The success and importance of video in search and marketing was perhaps recognised in 2006 when Google bought YouTube for $1.65 billion. No wonder that having video on your home page on line provides a 54 times better chance of you getting returned in a Google search result list. Of course, Google then decided to roll forward the idea of ads to monetise its investment in YouTube and capitalise on the success of the channel for brands, marketers and individuals giving yet another way in which to push potential customers to a product or service.
|06 October 2016|
As with all communications, the best way to make video work as a marketing tool is to begin with the right message for your target audience; then test the message, just to check that you’re right and that nothing significant has changed in audience metrics then take full advantage of SEO friendly optimisation techniques.
Facebook and Facebook Live are changing the way brands use videos, allowing them to build more personal and engaging relationships with their audience.
Here are a few tips to help your video marketing strategy get off to a flying start.
|10 August 2016|
Facebook is set to launch ‘Facebook Live’ a new app that makes it easy to shoot streaming video on mobile devices. It is also encouraging more media professionals and the corporate sector to provide more video centric content. It is also building video products for its current messaging apps ‘Facebook Messenger’ and ‘WhatsApp’ both of which have over a billion users.
|01 June 2016|
What is a YouTube Poll Card? Well it’s an improve version of annotations and allows you to engage with your audience on particular questions or signpost to other relevant materials. Get creative with poll cards and use them as a tool to help gather information, interact with fans and guide processes. Getting the right feedback and guidance from audience can make the difference in turning good video content into great video content which ultimately brings excellent business in.
|09 May 2014|
The BBC’s iPlayer is fast becoming the preferred method of viewing choice for TV viewers with much of the increase coming from the mobile platforms. In business, the same thing is happening; we are seeing more and more research being done on mobile devices where businesses are looking for suppliers and information in short, well -constructed video content.
|11 February 2014|
It’s really important though that your content is part of an overall strategy, and that you can measure the results. All of your communications materials including video blogs, video newsletters, articles, viral promos, photographs and links to related areas of your sector which are of genuine interest, they all need to encompass your keywords and follow your content strategy plan.
|17 June 2013|
Good video production, television and advertising is about the message and not just the pretty pictures!