|14 February 2018|
There’s no denying that there is currently a huge shift in the way we consume information. Our world has never been so closely connected. Business has become more global and, as we read last week, enterprise is using video as a vehicle to operative effectively in this global village we now live in. In addition to this, customers expect a more local experience also.
|12 February 2018|
The use of video in enterprise is developing all over the world. We are a growing world of media consumers. Cloud- based streaming is being used with greater intensity as we watch our favourite videos, tv shows, live performances etc on the multitude of devices in our possession – laptops, tablets, mobile phones.
|21 December 2017|
A new year, new customers! Whether or not you have managed to secure a firm client base which forms the backbone of your work, all forward-thinking organisations will want to grow their business at some time or another and what better time than the new year. So how do you take that next step in trying to secure new clients? Here are some pointers:
|15 November 2017|
A trend that is being predicted for 2018 is the use of video marketing within gaming, a follow on from the many gamification adjuncts for motivating employees in the sales and customer service fields perhaps? The top genre of sponsored content in the first quarter of 2017 on YouTube was gaming – so those Marketers on the lookout for the next biggest marketing channel to emerge should definitely be keeping their eye on it.
|01 November 2017|
Here is part 2 of our tips on how to grow your following on this leading platform for communication and content sharing.
|27 October 2017|
In July we posted a Business Guide to using Instagram. Further to this, it is worth looking at ways to grow your following on Instagram. As a leading platform for communication and content sharing, Instagram is worth serious consideration for inclusion in your social media marketing: it can create very real commercial opportunities so ensuring a solid following is key.
|20 July 2016|
Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
|12 May 2015|
How to set up a Website Card on Twitter to optimise your marketing. Twitter is being shown to be more popular than FaceBook from the perspective of creating business and raising brand awareness at the moment, so have a look at this new option and have a go whilst it’s free!
|16 March 2015|
Video can be an incredibly effective way for people to understand what you are selling…as long as the video is well made, compelling and makes sense. A lot of people think that videos are scary partly because they cost too much, and with many marketing promotions, it’s hard to measure Return on Investment. There are videos that cost a lot and only ended up with very few views on YouTube!