Blog: archive page

25 February 2020

Written vs video testimonials

We all know that testimonials are a great way of giving social credibility to your service or product, and as a result attracting new potential customers. But why use video testimonials?
19 September 2019

Strategy vs Viral Video - What's your Goal?

In this blog, we discuss whether or not a viral video really creates better ROI.
22 August 2019

Tips to help you improve your video results

Businesses that are keen to stay ahead of their competition or even just make sure potential clients find them first when searching online are using video as a key part of their marketing toolkit.

So here are a couple of key mistakes that we often see which we hope will help you get better results from your video marketing.
09 July 2019

My First Year at TakeOneTV

I have been working at TakeOneTV as a marketing assistant for just over a year now while doing my digital marketing apprenticeship. To celebrate one year, I thought it would be nice to take a little look at some of the things I’ve been doing.
20 June 2019

Making a video – where do I start? Part 2

Making a video for your business can be a powerful way to communicate with your audience. But where do you start? Here’s part 2 of Take One’s guide to making a video for your business.
06 June 2019

Preparing your script

When presenting to camera it may be very tempting to say you’ll do it on the spot because you’re used to presenting to people at seminars, in meetings, to potential clients and at networking events all the time. However, presenting to camera is very different from presenting to people face to face.
23 May 2019

Why it's important to do a recce

Doing a recce is something that end clients often don’t see happening, much like they don’t see the hours we may put into preparing equipment for their job and planning the filming schedule. It’s the sort of thing that differentiates a video production company from a videographer and there are many reasons why we carry out a recce.
16 May 2019

The importance of liking and sharing

With social media being such a big part of peoples’ day to day lives, it makes sense that more and more businesses are getting an extended online presence beyond their website. But one thing we have been noticing more and more, is business pages that haven’t posted, or commented on anything, and don‘t engage with people.
10 May 2019

Animations in marketing

As we have discussed before in our previous blog there are many different types of video that you can use in your marketing strategy. However, one type of video that we have been seeing more of recently is animation.
25 April 2019

Preparing to be interviewed on Camera – Part Three of Three

If you are a business that is looking grow, you will almost certainly be asked to appear on camera at some point as part of your marketing strategy.