|09 February 2015|
Content marketing should be approached like a marathon not a sprint, experts suggest. Marcus Sheridan, an American business owner, who turned to content marketing during the recession states: “Business owners have the expertise to educate prospects with essential information, both good and bad, about your industry, which establishes trust that can lead to sales. But you have to commit for the long haul and not expect instant results. When you commit to being the most helpful teacher in your industry you can earn attention, loyalty and ultimately, more business.”
|31 May 2013|
Well produced, targeted video is a highly effective tool when used as part of an overall marketing strategy for businesses of all shapes and sizes.
|29 August 2012|
Reading a message is powerful. Listening to and reading a message is even better, but watching, listening to with a tad of reading and you engage three prime senses in one hit which gives you a truly powerful business video.