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  • The Business of Live Streaming

    The Business of Live Streaming
    Live streaming is a way for people to share video and audio live over the internet. You can stream live from a variety of different social networks such as Facebook, Instagram and YouTube. And there are even social networks that are dedicated to live streaming, such as Twitch.

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  • Podcasts for Marketing?

    Podcasts for Marketing?
    Two-thirds of people listen to podcasts on a mobile device. The rise of smart phones has allowed people to listen to content in multiple environments, contexts and at different times of the day which were previous unavailable. So podcasts are something that have a place in the marketing strategy of any digitally aware business. However, you can also make good use of a podcast by converting video, and thereby by improved Google rankings.

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  • How to create a Video

    How to create a Video
    The content of a video needs to be thought about. One thing to think about is why the viewer should buy from you. Think about your business; why would someone choose your business over another one who does the exact same thing? This isn’t about selling; it’s about what benefits you offer which makes the difference of someone choosing to engage with your company.

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  • Facebook Live - 8 Tips for Video Content

    Facebook Live - 8 Tips for Video Content
    Live broadcasting platforms are becoming increasingly popular as a vehicle for marketing brands. But you need to choose your platform carefully as not all content works well on all platforms. Here are some content ideas to consider adding to your video marketing strategy in 2017 that will illustrate how to use your brand effectively and also show tasks that relate to your industry as a whole. People put a lot of trust in videos on line so it ought to be a consideration in marketing budgets going forward.

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  • What to wear on camera

    What to wear on camera
    Making your first appearance on camera to promote your business, or maybe given a testimonial for a supplier? Then here are a few tips as what to wear, or not to wear, that will help put you in the Director’s good books and make you look your best.

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  • YouTube for Business Video

    YouTube for Business Video
    The YouTube sensation is one that has dominated the video platform for the last 10 years and continues to do so, despite the best efforts of its rivals. So how did YouTube reach such meteoric status and why does it continue to dominate?

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  • Tips on Video Marketing - Part 1

    Tips on Video Marketing - Part 1
    If you still need convincing, here are just a couple of persuasive statistics that illustrate how video can be a powerful tool in marketing your product:

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  • Calculating Data Rates & File Sizes for Video

    Calculating Data Rates & File Sizes for Video
    A data rate is the rate at which information being transferred. It’s expressed in terms of amount of information transferred per unit of time. So when describing the speed of a hard drive we talk in terms of Megabytes/second. Whereas compressed audio files are generally expressed in kilobytes/second. When you know the data rate at which your information is being transferred, it’s possible to determine how much storage you will require on your hard drive.

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  • Guide to encoding YouTube videos Part 1 of 2 Guide

    Guide to encoding YouTube videos Part 1 of 2 Guide
    You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!

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  • Encoding video for YouTube Part 2 of 2

    Encoding video for YouTube Part 2 of 2
    YouTube is a user friendly platform, however there are some technical bits of ‘knowhow’ that will help you get the best out of your material when encoding. In part two of this How too… encode video for YouTube blog we start with best practice for getting the right format, then look at deinterlacing, bit rates, codecs, encoding software and share some of our recommendations for getting the best resolutions.

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