End Cards for YouTube Videos
End cards on YouTube
End cards (end screens) come at the end of videos and it is technique used by YouTube Creators that allows them to finish a video with a few seconds where they direct viewers to watch additional content and to subscribe to their channel, visit their website. The additional content can include behind-the-scenes footage to older videos, different YouTube channels or merchant links which have been approved. There are endless possibilities; they are a simple, creative and effective way to gain more engagement from viewers.
How many components should an end card have? It does not matter. Many creators have had success with end cards including two strong videos, a subscribe button and a merchant store (if applicable).
Building an end card
This is the hard part. YouTube doesn’t yet offer a service to help create/auto-assemble the end cards, designers may be able to help.
When building an end card, still images or videos can either be used to show the additional content. Whichever option is chosen, make sure it is enticing to viewers so it captures their attention and attracts them to click.
Additional call-to-action buttons include a subscribe button, a link to another YouTube channel that has collaborated with the channel before, or any other actions which are supported by YouTube.
Annotating the end card
Once the video has been uploaded, annotation on the placeholders that been designed into the end card. When working with end cards, it has been suggested to use the Spotlight annotation so that the content previous included can be seen through.
How to create a custom, interactive YouTube end card
There are a number of layers so be aware. The bottom layer should be comprised of the background. If the visibility is turned off, the background will go away. Turn the visibility back on and it is shown again.
The next layer can be all the titles of the video clips and it continues all the way up to the logo. The visibility of every layer can be turned off and on.
The way layers work is they start with the top layer and look down through the layers. The layers can be moved around until they are in the correct position. Now it has been decided on what to put on the layers, there are ready to put together.
o Use key frames: It’s probably a good idea to start with 100% scale for the scale to be nice and centred. Select the wanted frames and key frame them.
o Find where to end it: This will probably be at about 43%. If the key frames are removed, it would just stay on top of the other stuff. So it needs to get smaller.
o Move the frames to where they should end: They’ll be the right size, but in the middle. Move them to where they need to be.
o Go to the effects: Keep moving them until they end up in the right place. Then zoom them in until they fit in the area.
o Add titles underneath
o At the end of the video, be sure to freeze about 15 frames so that when the pause annotation is added the video does not look like it jerks.
Good luck and have fun with it, but also remember to measure the impact for future reference; how many more hits does your website get as a result of using a card, or not using a card and so on.