Turn your viewers into action takers
Found a really interesting site over the weekend that seems to offer the ability to add apps to your video so that the communication becomes interactive. Could be very interesting, I’ve seen something like this before but it was much more complicated to use and not accessible on all formats. This seems to be a good step forward and could be worth a look:
If viewers can be encouraged to engage with applications embedded in video there must be a huge advantage, more engagement more likelihood of committing, well that’s the theory and the stats do also back that up to some extent – okay I know you can make statistics fit the question, but it really is worth a look.