Business Television

WHAT IS BUSINESS TELEVISION?
Business Television is the production and distribution of corporate communications using either satellite or the world wide web. It is generally live and interactive television where the programme is transmitted from either a studio or location to a national or international audience who are then able to contribute to the programme by telephone, email, webcam or even another live video link back to the studio hub. The advantage of this medium is that the entire audience receives the same information at the same time. The applications are too numerous to mention but have included major product launches, financial results, press releases, and training. The potential audience size is unlimited and can be world wide with instant feedback on the effectiveness of the programme.

HOW COST EFFECTIVE IS BUSINESS TELEVISION?
Business Television can be used to provide opportunities to consolidate existing strategies and to initiate new management concepts. It can also be a highly cost effective alternative to holding a meeting. In a direct comparison between hosting a one day national sales conference based at a central London hotel for 120 delegates with that of a satellite delivered BTV programme from the company’s HQ to 10 European sites, the BTV programme cost less than a third of the cost of the Central London meeting, plus less time is lost through travel to and from the venue. Cost can be reduced even more and effectiveness increased by transmitting the programme on the web; this means that your audience need not even leave their work space as the programme is delivered directly to their desktop computer.

HOW CAN BUSINESS TELEVISION BE USED?
It can be as simple as your CEO’s message using a single camera from the company boardroom to a full blown product launch complete with all the bells and whistles. There’s no need to be concerned by the technology - our aim is to remove all the technicalities to allow you to concentrate on the important issue of the messages that you want to impart to your audience.

The many benefits offered by BTV speak for themselves:
• Enhanced company / customer awareness
• Dissemination of the same message at the same time
• Instant feedback on the effectiveness of your message
• Greater employee commitment and motivation
• Interactive training with subject matter experts
• Greater customer awareness of your products and services

WHAT'S THE DIFFERENCE BETWEEN BUSINESS TELEVISION AND WEB CASTING?
Essentially they are the same production except the delivery system is different. Business Television is broadcast television transmitted either via microwave or, more commonly, using satellites to transmit the programme to downlinks similar to domestic satellite TV. For a webcast the programme is encoded, datastreamed and sent to desktop computers via the World Wide Web. The programme can be watched live whilst being webstreamed or can be stored on a server for later video on demand. Both media can be live and interactive with the viewing audience. The general picture quality is better using satellite TV but is also more expensive as receive centres may have to be installed to watch the programme, this also gives a higher degree of security as programmes can be encrypted to prevent its illegal reception.