|27 October 2017|
In July we posted a Business Guide to using Instagram. Further to this, it is worth looking at ways to grow your following on Instagram. As a leading platform for communication and content sharing, Instagram is worth serious consideration for inclusion in your social media marketing: it can create very real commercial opportunities so ensuring a solid following is key.
|18 October 2017|
There’s no doubt that the Social Enterprise movement is on the rise. The term started being more widely used in the 1990s when there was a resurgence of businesses whose priority was to bring about social and environmental change and the movement has continued to go from strength to strength.
|11 October 2017|
The new GDPR rules will come in to affect next year. But how prepared are small businesses? Here’s a basic introduction to the new regulations affecting how we collect, process and store personal data which you cannot afford to ignore.
|04 October 2017|
There’s no doubt that testimonials play an extremely important part in the success of your business. The idea of a real person telling us, the potential customer, that they have experienced a product and what they really think of it is one of the simplest, yet most effective, forms of marketing. And it has grown and grown in recent years. Now without even thinking about it most us use testimonials regularly to help us choose products: they form an integral part of Amazon purchasing, and Tripadvisor is a great example of how testimonials are used, and what huge success they can have.
|27 September 2017|
Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.
|19 September 2017|
Branding creates recognition, trust and generates new customers as well as referrals. Brand image for a business on line is vital; it needs to pull all of the character and ethos of both products and services together in a memorable and engaging manner. We’ve taken a look at the new Channel 4 station idents and reviewed some of the key values and elements that go to making up a strong business brand.
|13 September 2017|
To create an effective piece of video marketing you’ll need to focus on three key points that you want people to remember from your video. The attention span of the viewer is short, in fact it’s often been described as shorter than a gnat’s breath! This is particularly so when it’s just one person speaking to camera;so make sure there are no more than three points and that you have a strong call to action or practical breather slot. You’ll all have tried to watch e-learning material with a tutor, who is probably a great thought leader, talking straight at you on video; despite the content be really good, and possibly essential for your ongoing CPD, you’ll find your mind wandering and maybe having to go back several times to capture the bits you missed first, second or third time round as you try to get your accreditation. The brain needs to have something to keep its attention on the speaker, which means changing the shot and adding in supporting images or text to keep the mind/eye connection together. Do resist the temptation to put lots of text on the screen though, more than a few well chosen words will result in your viewing reading the text and not listening to you; it’s a careful balance.
|06 September 2017|
If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.
|31 August 2017|
Social Media has transformed the field of video distribution for two main reasons. Firstly, it’s cheap – probably the cheapest it’s ever been at the moment, and secondly it’s easy as most sites now have easy share options across a number of platforms. The important thing is to make sure your video content is professional and targeted so that your audience get the right, brand focused messaged.
|22 August 2017|
Sir Bruce Forsyth was unquestionably a TV legend. He died on the 18th of August aged 89, after 75 years in the television industry and having set a world record for the longest ever TV career. He was a familiar face on our TV screens until 2014, a great entertainer, he spanned the generations. There are few TV personalities who have been so consistently successful and appealing to all age groups – and whose career spanned the whole television era. We have lost a true showman and one of Britain’s ‘favourites’ on TV.