|05 August 2016|
What type of content should you be creating? How can you better understand which content formats are gaining the most traction with your audience? Provide your target audience with the kind of content that they’re craving, the kind they’ve never seen before or want to develop for future reference. Online and offline content can provide great data that helps with marketing strategy.
|29 July 2016|
The end of an era has finally arrived with the Japanese company, Funai, announcing that, as of this July, it would cease to produce the VHS recorder due in part to the difficulties in acquiring the necessary components and mainly due to the non-existent market for the technology which has been superseded by DVD, Blu-ray and, latterly, on-line Cloud storage. The humble VHS tape has been wound back for the very last time as tape sees it’s demise in favour of digits and pixels and Cloud sharing. Take a trip down memory lane as we remember the days of only 3 TV channels, no cable, no satellite and if someone mentioned Netflix you would of thought they were talking about basketball. Video and Television has come on a long way, however there is some pleasure in remembering how it used to be!
|20 July 2016|
Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
|12 July 2016|
In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail.
With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.
|29 June 2016|
We use AVID editing suites for our video production and have decided not to allow our computers to upgrade from Window 7 to version 10, even though AVID have now added support for the new OS with the latest release of their Media Composer version 8.5.
|29 June 2016|
The Artificial Intelligence has been used to create a video without human ‘interference’. It used the music bed to create a script and a storyboard. Another computer then took the storyboard and directed drones to film aerial footage and created the cast of ‘actors’ to play in the movie. Can’t help feeling that there must be something lacking somewhere, but it is an interesting development!
|22 June 2016|
Two-thirds of people listen to podcasts on a mobile device. The rise of smart phones has allowed people to listen to content in multiple environments, contexts and at different times of the day which were previous unavailable. So podcasts are something that have a place in the marketing strategy of any digitally aware business. However, you can also make good use of a podcast by converting video, and thereby by improved Google rankings.
|16 June 2016|
If your target audience is in the age range of 12-24 years old, then Snapchapt should be considered as a part of your marketing mix. Snapchat usage has gone up by 11%, whereas and Facebook usage has dropped by 61% – according the surveys at least!
|09 June 2016|
Important aspects of metadata include: descriptions, tags and closed captions. A lot, if not all, of the principles around SEO apply to the ‘suggested videos’ algorithm. Start with a title that will get people to click through, show relevance to the content and push keyword ranking. Then move on through the toolset to include annotations, playlists, links and comments. The more interesting and up to date your channel information is the more likely you are to keep people there and boost your end results.
|01 June 2016|
What is a YouTube Poll Card? Well it’s an improve version of annotations and allows you to engage with your audience on particular questions or signpost to other relevant materials. Get creative with poll cards and use them as a tool to help gather information, interact with fans and guide processes. Getting the right feedback and guidance from audience can make the difference in turning good video content into great video content which ultimately brings excellent business in.