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  • blog date 18 February 2013

    Using Video to Improve Customer Engagement

    Web videos can get across a message faster.

    Most people talk at a rate of 150 words per minute, and if you asked a group of people if they’d rather read a 750 word article or watch a short video, many would prefer the video. Studies have proven this point. In fact, a recent survey suggested that people were 85% more likely to absorb a message that you are trying to get across if you are using a web video rather than text.



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