|23 October 2015|
With the arrival of cheaper video recording devices such as tablets, iPhones and prosumer camcorders, it is easy for anyone to create a video. Anyone can pull their phone out of their pocket and take an HD or even a 4K video these days. However, just because it can be done by anyone doesn’t mean it should be done – unless it’s purely for fun and not for serious business marketing purposes. Cameras on phones and ordinary digital cameras have limitations and there is so much more to shooting a video than simply pointing a recording device. For example: Is the lighting right? Will the audio be heard clearly without interference from air conditioning, traffic or other extraneous noises? Is the quality appropriate for the business and what it offers? Do the contributors look comfortable and believable or more like scared rabbits who don’t want to be there? Honestly, using an iPhone won’t give a professional look, and it doesn’t make sense to cheapen the brand and profile of your business by skimping on having a video made on the cheap – it’s better not to do it at all.
|25 September 2015|
Music can be a make or break element of any video production be it a simple 60 second webshot for a small business or a multimillion pound blockbuster movie such as the lastest James Bond offering. Sam Smith was commissioned to write and perform the theme tune for Spectre and is reported to have written it in 20 minutes; feelings on the music have divided critical opinion – perhaps because you need to see the visuals with the music to get the proper effect? That’s often the case with corporate video too, it’s not just about one things or the other but a combination of everything blending together. Well, see what you think.
|22 June 2015|
Has anyone ever visited a website that looked so outdated that they pressed the back button immediately?
|08 April 2015|
If a company is serious about video and they want to consistently produce videos, hiring an in-house team could be a good option, or as we’re finding with a number of clients at the moment, arranging a contract with a local video production company to act as content managers and producers on an ongoing programme can be a very cost effective option too. If a video is only wanted every so often because of a specific reason or purpose, than always outsource and use a freelance producing facility. Either option is viable, but high-quality video is important in this day & age so best not to risk reputation for the sake of saving a few pounds on production!
|12 November 2014|
The GoPro camera offers users a stunning array of shooting options and features at a competitive price. However anyone using a GoPro camera will know that there is one major factor holding it back from being a powerful little production camera…
|24 April 2014|
It has long been the practice of commercial TV Broadcasters to increase the volume of transmissions during commercial breaks so as to attract your attention to the advertisements. Now it seems things are going the other way and the spoken dialogue in TV and film audio is becoming indistinguishable from that of the ambient background noise.
|02 April 2014|
The essential elements of a web video are that it is relatively short, it is well constructed in both content and technical set up, and that it is appropriate for desired the audience.
Video can’t do the whole sale for you, but pitched correctly it can at least open the door and get the kettle on for you!
|27 March 2014|
Whilst it is great to see technology continuing to develop and to have the opportunity of appreciating the quality of 4K productions, we think for the majority of corporate needs it’s really not necessary and probably won’t become a status quo requirement for a long time. Here are just a few of our thoughts and comments on the uptake of 4K.
|04 March 2014|
We’ve just made our annual pilgrimage across London to visit the 2014 Broadcast and Video Exhibition (BVE) at the ExCel centre, Canary Wharf in the heart of London’s docklands.
I should explain for those that don’t already know that BVE is the TV and video industry’s look at what’s new and where future technology is pointing us when it comes to all things video.
|09 October 2013|
The team at Take One attended a seminar this year hosted by TNP Broadcast at Watford Football Ground.