|16 November 2015|
Video marketers are now faced with a two party system. According to eMarketer, this year’s global mobile ad spending is expected to be $72.1 billion. Google’s share is projected to be 33.&% of this market, whereas Facebook’s share is forecasted at 17.4%. According to comShare, the Top 6 and 8 of the Top 9 apps in US are owned by Facebook and Google.
Casual observers today mistakenly believe that it doesn’t matter if you choose YouTube or Facebook video. They think that the newer platform is better. But there is a huge difference between YouTube’s and Facebook’s views of video marketing and video advertising.
|28 October 2015|
Every minute 400+ hours of video is uploaded on YouTube, so if videos are posted once a week or once a month they quickly get lost in amongst all the others that have been uploaded. If you’re seeing a disappointing or declining response to your video production then give some consideration to these tips on how to combat declining video views and improve your return on investment by good video optimization and video marketing strategy.
|23 October 2015|
With the arrival of cheaper video recording devices such as tablets, iPhones and prosumer camcorders, it is easy for anyone to create a video. Anyone can pull their phone out of their pocket and take an HD or even a 4K video these days. However, just because it can be done by anyone doesn’t mean it should be done – unless it’s purely for fun and not for serious business marketing purposes. Cameras on phones and ordinary digital cameras have limitations and there is so much more to shooting a video than simply pointing a recording device. For example: Is the lighting right? Will the audio be heard clearly without interference from air conditioning, traffic or other extraneous noises? Is the quality appropriate for the business and what it offers? Do the contributors look comfortable and believable or more like scared rabbits who don’t want to be there? Honestly, using an iPhone won’t give a professional look, and it doesn’t make sense to cheapen the brand and profile of your business by skimping on having a video made on the cheap – it’s better not to do it at all.
|28 September 2015|
Instagram is a fast growing platform for video marketing content, however there are some essential factors that can make or break your audience engagement. Have a look at some of the tips and hints which can help your campaign gain followers and raise brand profile with video content.
|23 September 2015|
Most businesses will be using FaceBook and Twitter, as well as the much loved Linked In of course; however, to get your brand noticed on social media it’s worth having a look at some of the other up and coming platforms out there which would give your digital marketing an extra push. Also looking at video in your digital marketing with these social media platforms will add even greater viewer engagement whilst getting your brownie points from YouTube and Google.
|14 April 2015|
It is a really easy way for Small to Medium Enterprises to outwit the competition in terms of search rankings.
Google is offering a higher ranking for searches to websites that are prepared to offer users a more secure experience.
With Google now using blended results, showing not only webpages but videos, news results and images, on their first page there is now more of a chance for your video to be viewed.
|02 April 2015|
With increasing University costs, nowadays it’s not just trades that offer potential apprenticeship opportunities; we are very keen to look at apprenticeship opportunities for video production, social and digital marketing – with a strong emphasis on video as the source medium of course!
Nowadays too many children are attending university when they aren’t properly equipped or ready to do a degree course. Some of the courses should also not be taught at degree level. Fortunately, we’ve seen a bit of a cull on the softer degree courses such as cake making and appreciation of television documentaries – but it should go even further, media studies as a degree would be far better taken as an apprenticeship with supported training.
|22 December 2014|
Using video to raise profile, awareness and funds for Not for Profit, Voluntary or Social Enterprise businesses is certainly something that should be considered. If you live in the Buckinghamshire there is also a great venture funded by the Buckinghamshire District Council that can help you investigate the skills required to make the most of video marketing. The venture is called New Futures and it can grant up to £1500 of funds to help not for profit, voluntary and social enterprises get a kick start to their profiles with video and digital marketing.
|14 January 2013|
12 common mistakes to avoid with online video marketing