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  • blog date 10 March 2017

    How does a video need to be created?

    How does a video need to be created?

    The content of a video needs to be thought about. One thing to think about is why the viewer should buy from you. Think about your business; why would someone choose your business over another one who does the exact same thing? This isn’t about selling; it’s about what benefits you offer which makes the difference of someone choosing to engage with your company.


  • blog date 02 March 2017

    How to use Video to drive qualified leads to your website

    How to use Video to drive qualified leads to your website

    You may have already dipped your toe into the water of video content marketing, and tried producing a bit of video content yourself, but maybe not seen the results you were hoping for – in which case, the question is: are you using the right tactics?


  • blog date 20 January 2017

    Making Video Work for Generating On Line Sales and Leads

    Making Video Work for Generating On Line Sales and Leads

    Video views on mobile devices is heading upwards. It’s on target to account for 72% of all mobile traffic in the next few years and right now 50% of all YouTube views already come from a mobile device. This is no doubt why businesses who are using video to raise their profile on line and general leads are looking at ways to ensure their video content is optimised for mobile viewing.


  • blog date 16 January 2017

    Where is Digital Video Marketing Heading?

    Where is Digital Video Marketing Heading?

    Using video for lead generation can range from simply images of a product, to demonstrations, customer testimonials and background knowledge. The aim of any video marketing is to get customers to buy and some businesses find that adding a video at the check out point reduced abandoned carts and encourages the sale. With so many products being bought on line these days, the more you can make the buying process into a tangible experience, one where the customer is virtually walking round a product, opening its doors or compartments, seeing it in use, hearing from satisfied existing customers, the more likely they are to buy.


  • blog date 21 December 2016

    Adding Video to Your Marketing Strategy for 2017

    Adding Video to Your Marketing Strategy for 2017

    Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.


  • blog date 19 October 2016

    Why Small Businesses Need More Video for Successful On Line Sales & Marketing Results

    Why Small Businesses Need More Video for Successful On Line Sales & Marketing Results

    Businesses can spend a lot of time and effort trying to get themselves ranked well on Google, and found above their competitors. This can include a myriad of resources from Google Pay Per Click, to email blasts, to social media platforms, webinars to name just a few of the areas that marketing professionals need to understand these days to get a positive marketing strategy that delivers results. Businesses need to be found on line, so how can you make this happen more easily and how can adding video to your marketing mix help?


  • blog date 14 October 2016

    Key Tips to help promote your YouTube Channel

    Key Tips to help promote your YouTube Channel

    YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.


  • blog date 12 September 2016

    Social Media Marketing and Video Content

    Social Media Marketing and Video Content

    One of the most common challenges that clients perceive with social marketing videos is not having enough to talk about or show on camera. People often feel they don’t have enough content that will be sufficiently engaging and appeal to their audience. Here are some ideas to help you get your video marketing strategy calendar filled out!


  • blog date 31 August 2016

    Gathering Competitive Intelligence to Create Sales Leads

    Gathering Competitive Intelligence to Create Sales Leads

    For marketers and businesses just starting out, researching existing competitors is a helpful tactic that will illustrate what generally works in the market space. Whilst you want to aim to create unique content that Google will see as of interest to viewers, do not underestimate the power of imitation and curation. We research the most commonly looked for phrases and subjects on Google, hashtags and other social media platforms, as well as Linked In, when looking at how best to focus on a client’s target audience.


  • blog date 01 June 2016

    How to Boost Video Engagement with YouTube Poll Cards

    How to Boost Video Engagement with YouTube Poll Cards

    What is a YouTube Poll Card? Well it’s an improve version of annotations and allows you to engage with your audience on particular questions or signpost to other relevant materials. Get creative with poll cards and use them as a tool to help gather information, interact with fans and guide processes. Getting the right feedback and guidance from audience can make the difference in turning good video content into great video content which ultimately brings excellent business in.


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