|28 October 2016|
So if you are planning to use video content for your business, what’s the value of localisation? Well, we live in a global world, and are more connected to our potential global market than ever before. As a result, organisations need to ensure they have the most effective means of connecting with their consumers in order to create opportunities.
Organisations can significantly improve the impact of their video communications with good video localisation, both regionally and globally. Research has shown that consumers are much more likely to engage with video content if it’s communicated to them in their own language. So if you want to tap in to the growing multinational market in the UK, European or the world, then engaging through a number of different languages could create real opportunities.