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  • blog date 12 July 2016

    The Why's of Content Marketing

    The Why's of Content Marketing

    In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail.

    With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.



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