|08 August 2017|
Video is memorable, easy to ingest and thus appealing to the on line audience. Obviously, it’s vital to start planning your video content with the end in mind, that is who is your target audience and what are they looking for that you can supply? We always find it’s useful to ask clients, ‘What is it that your potential clients are searching for when they are looking for your products or services? Depending on your audience and your message, different styles of video may be more or less appropriate, and effective. Here are 5 types of video to consider.
|16 December 2016|
A gimbal mount for a video camera allows the operator to achieve smooth, fully stabilised, dynamic and continuously moving shots where the camera seems to float through air similar to shots from ‘stedicam’ footage used on high budget movies.
The gimbal itself has been the business end of the very successful Ronin (and Ronin M) camera mount but these are heavy and cumbersome to use in the field, take some time to calibrate and can’t be used for extended shots without the cameraman taking a rest break; although there are body harnesses which can be worn to help to take the weight off the arms.
The Osmo, however, provides a 3-axis stabiliser which is designed to be operated in one hand and it’s light enough to allow the cameraman to shoot for long periods without having to spend 3 weeks in the gym developing his (or her) biceps.
|25 November 2016|
We all know that time is of the essence when trying to pitch your business, and on video it’s vital you get the message, as well as the look and feel, right because your video pitch will be viewed over and over on line. Creating the right impact in 60 seconds means you need to plan accordingly, so we’ve put together a few useful tips on how to prepare for appearing on camera for your first video pitch.
|20 July 2016|
Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
|25 February 2016|
It is interesting to see Google rising up over Apple; making Google the maybe that’s a good thing, or maybe no. It does make Google the world’s most valuable listed company and it may well be that the increased used of video on line is helping to push advertising on Google AdWords and driving profits for them, video certainly has a noticeable effect on marketing on line and is forecast to continue to grow going forward.
|13 January 2016|
If Apple as rumoured decide to abandon the humble mini-jack in favour of their ‘Lightning connector’ there may be an increased opportunity for cheap Chinese jack adaptors flooding the marketplace sometime very soon. Maybe this could also herald the end of the jack adapter that allows us to take audio and video signals from video cameras? It could certainly be an historic change.
|22 December 2015|
A video with demonstrable results!
CWD Director Peter Coyle commented, “The video has made a crucial difference to our business. We had a client come to us who had scoured the internet and looked at 23 different solicitors in the region. He chose us specifically because of the video on the website and said that he hadn’t seen anything like it anywhere else. Furthermore, to date, we’ve actually had five or six pieces of new business as a direct result.” No wonder they have come back for more video content to showcase their skillset and introduce their people to potential new clients. Have a read through our case study and if you think you could benefit from speaking to us, we’d be delighted to hear from you.
|06 November 2015|
Just like Dr Who’s TARDIS it’s possible to travel anywhere in the world (or indeed outer space) and all from the comfort of a small television and video production studio in High Wycombe. It’s not rocket science though it is quite impressive, especially with the new Spectramatte ultra fine keying techniques that our editors are now using on a regular basis. The green screen has been background for cake making demonstrations, HR Q&A sessions, profile and thought leadership pieces as well as promotional videos for local businesses.
|08 September 2015|
There are many benefits to having an introductory video and a suite of material as part of your video content marketing strategy. It helps:
• Position the company at the right level
• Improves Google rankings
• Adds new tool to the marketing suite
• Multi-channel so can be used in multiple of ways
• Easy to edit, appeal to variety of audience.
Video gives you a 53 times better chance of being found online when someone knows they want your goods or services, but does’t yet know you; plus when done well, the video acts as an initial handshake with potential customers so that they can warm towards your business.
A basic video such as this makes a measurable difference to the effectiveness of a business marketing strategy: https://youtu.be/Id2iQOgbEVg
|17 August 2015|
Mobile devices account for 50% of YouTube views; 7000 Tweets per minute contain a YouTube link; 80% of YouTube traffic is from outside the US and YouTube is located in 61 countries, accessed in 61 languages. So bear in mind the power of the YouTube channel, the world’s second largest search engine, owned by Google of course which is the first largest search engine. For businesses that want to get their videos seen, a YouTube channel is a must – yes have the video on your server if you wish and in as many other appropriate on line platforms as you can muster, but optimise and utilise YouTube for a great return on investment, maybe even look at YouTube Video Advertising which are very reasonably priced at the moment.