|13 January 2016|
If Apple as rumoured decide to abandon the humble mini-jack in favour of their ‘Lightning connector’ there may be an increased opportunity for cheap Chinese jack adaptors flooding the marketplace sometime very soon. Maybe this could also herald the end of the jack adapter that allows us to take audio and video signals from video cameras? It could certainly be an historic change.
|22 December 2015|
A video with demonstrable results!
CWD Director Peter Coyle commented, “The video has made a crucial difference to our business. We had a client come to us who had scoured the internet and looked at 23 different solicitors in the region. He chose us specifically because of the video on the website and said that he hadn’t seen anything like it anywhere else. Furthermore, to date, we’ve actually had five or six pieces of new business as a direct result.” No wonder they have come back for more video content to showcase their skillset and introduce their people to potential new clients. Have a read through our case study and if you think you could benefit from speaking to us, we’d be delighted to hear from you.
|06 November 2015|
Just like Dr Who’s TARDIS it’s possible to travel anywhere in the world (or indeed outer space) and all from the comfort of a small television and video production studio in High Wycombe. It’s not rocket science though it is quite impressive, especially with the new Spectramatte ultra fine keying techniques that our editors are now using on a regular basis. The green screen has been background for cake making demonstrations, HR Q&A sessions, profile and thought leadership pieces as well as promotional videos for local businesses.
|08 September 2015|
There are many benefits to having an introductory video and a suite of material as part of your video content marketing strategy. It helps:
• Position the company at the right level
• Improves Google rankings
• Adds new tool to the marketing suite
• Multi-channel so can be used in multiple of ways
• Easy to edit, appeal to variety of audience.
Video gives you a 53 times better chance of being found online when someone knows they want your goods or services, but does’t yet know you; plus when done well, the video acts as an initial handshake with potential customers so that they can warm towards your business.
A basic video such as this makes a measurable difference to the effectiveness of a business marketing strategy: https://youtu.be/Id2iQOgbEVg
|17 August 2015|
Mobile devices account for 50% of YouTube views; 7000 Tweets per minute contain a YouTube link; 80% of YouTube traffic is from outside the US and YouTube is located in 61 countries, accessed in 61 languages. So bear in mind the power of the YouTube channel, the world’s second largest search engine, owned by Google of course which is the first largest search engine. For businesses that want to get their videos seen, a YouTube channel is a must – yes have the video on your server if you wish and in as many other appropriate on line platforms as you can muster, but optimise and utilise YouTube for a great return on investment, maybe even look at YouTube Video Advertising which are very reasonably priced at the moment.
|27 July 2015|
The first rule of content marketing is to ‘Be Useful’. Write about what the company knows, for an audience that is looking for advice and information about what the business offers. Don’t sell to your audience at this point, identify a core audience and write for them. Understand what they need and deliver words, videos and images with authority.
|21 July 2015|
The tools available on Facebook, such as custom call-to-action buttons, allows brands to have more control over what happens when their video finishes, making them more effective in turning potential customers into actual customers. Have a look at these tips and tricks to help boost video content’s organic reach and potential on Facebook.
|02 June 2015|
End cards (end screens) come at the end of videos and it is technique used by YouTube Creators that allows them to finish a video with a few seconds where they direct viewers to watch additional content and to subscribe to their channel, visit their website. The additional content can include behind-the-scenes footage to older videos, different YouTube channels or merchant links which have been approved. There are endless possibilities; they are a simple, creative and effective way to gain more engagement from viewers.
|16 March 2015|
Video can be an incredibly effective way for people to understand what you are selling…as long as the video is well made, compelling and makes sense. A lot of people think that videos are scary partly because they cost too much, and with many marketing promotions, it’s hard to measure Return on Investment. There are videos that cost a lot and only ended up with very few views on YouTube!
|11 March 2015|
Inbound links (backlinks) to your videos are important for optimisation within Google universal SERPS. Here are some ideas and tips on how to develop backlinks to your videos. For the most part, these techniques can be used to develop backlinks to any site. Most of the techniques that work for linking strategy in general will work well for video search optimization as well. We’re not web gurus – though we know some people who are of course – but we do know how to make business video production work for business growth.