|16 January 2017|
Using video for lead generation can range from simply images of a product, to demonstrations, customer testimonials and background knowledge. The aim of any video marketing is to get customers to buy and some businesses find that adding a video at the check out point reduced abandoned carts and encourages the sale. With so many products being bought on line these days, the more you can make the buying process into a tangible experience, one where the customer is virtually walking round a product, opening its doors or compartments, seeing it in use, hearing from satisfied existing customers, the more likely they are to buy.
|22 August 2016|
Hootsuite and Google Analytics have some great facilities for measuring and managing your on line marketing successes. You can also customise your Google Analytics Dashboard to show specific measurements on video content as well as other online platforms. Likewise, YouTube have some good analytical options to measure engagement with your target audience.
|02 April 2015|
With increasing University costs, nowadays it’s not just trades that offer potential apprenticeship opportunities; we are very keen to look at apprenticeship opportunities for video production, social and digital marketing – with a strong emphasis on video as the source medium of course!
Nowadays too many children are attending university when they aren’t properly equipped or ready to do a degree course. Some of the courses should also not be taught at degree level. Fortunately, we’ve seen a bit of a cull on the softer degree courses such as cake making and appreciation of television documentaries – but it should go even further, media studies as a degree would be far better taken as an apprenticeship with supported training.