|05 August 2016|
What type of content should you be creating? How can you better understand which content formats are gaining the most traction with your audience? Provide your target audience with the kind of content that they’re craving, the kind they’ve never seen before or want to develop for future reference. Online and offline content can provide great data that helps with marketing strategy.
|08 February 2016|
Engagement is what makes content marketing a great tool for any business. Engaged viewers are more likely to share the content with others and thy will also spend more time on the company’s website. This allows the company to exploit the viewers to gain exposure, increase traffic, brand a product or earn additional revenue with advertisements.
To create content to engage people focus on what people want to find out about the brand. Define & Clarify to the potential customers what problems the company solves for them. Most people like to have more information about a product they are interested in before buying it. They want to know if it will provide them with what they want, and if it’s easy to use. It’s still the old sell the sizzle and not the sausage message. In video, don’t sell a product or service but share the benefits of what using the product or service brings.
|08 September 2015|
There are many benefits to having an introductory video and a suite of material as part of your video content marketing strategy. It helps:
• Position the company at the right level
• Improves Google rankings
• Adds new tool to the marketing suite
• Multi-channel so can be used in multiple of ways
• Easy to edit, appeal to variety of audience.
Video gives you a 53 times better chance of being found online when someone knows they want your goods or services, but does’t yet know you; plus when done well, the video acts as an initial handshake with potential customers so that they can warm towards your business.
A basic video such as this makes a measurable difference to the effectiveness of a business marketing strategy: https://youtu.be/Id2iQOgbEVg
|27 July 2015|
The first rule of content marketing is to ‘Be Useful’. Write about what the company knows, for an audience that is looking for advice and information about what the business offers. Don’t sell to your audience at this point, identify a core audience and write for them. Understand what they need and deliver words, videos and images with authority.
|09 February 2015|
Content marketing should be approached like a marathon not a sprint, experts suggest. Marcus Sheridan, an American business owner, who turned to content marketing during the recession states: “Business owners have the expertise to educate prospects with essential information, both good and bad, about your industry, which establishes trust that can lead to sales. But you have to commit for the long haul and not expect instant results. When you commit to being the most helpful teacher in your industry you can earn attention, loyalty and ultimately, more business.”
|11 February 2014|
It’s really important though that your content is part of an overall strategy, and that you can measure the results. All of your communications materials including video blogs, video newsletters, articles, viral promos, photographs and links to related areas of your sector which are of genuine interest, they all need to encompass your keywords and follow your content strategy plan.