|04 April 2016|
The SEO studies conducted by Discovery Digital Networks, The American Life and SafeNet help to quantify the benefits of captions and transcriptions. The documented increases in views, search traffic, user engagement and search rank represents exciting measures of the impact of captioning on video SEO.
Discovery Digital Networks data on percent of views increase allows an estimate of the ROI of captioning YouTube videos to be made, which, up until recently, has been difficult to quantify. Deciding whether to caption a video or not depends on numerous factors; the positives of these case studies are hard to ignore, howver many people find the benefits of captioning worth the investment.
|11 March 2016|
The study done by Digital Networks supports our view at Take One TV that adding closed captions to YouTube videos for our clients, along with all the other SEO boosts, makes a real difference, a tangible difference to getting their videos in front of new clients. We always recommend that closed captions re included and will be doing so with evidence to prove the value from now on!
|10 December 2014|
One of the more curious footnotes from this year’s IBC is that the subtitling business is going through very interesting times at the moment. I used to do subtitling with BBC CEEFAX using a manual controller to line up the in vision timecode and then type in subtitles to fit – very manual, but effective nonetheless. These days, times they are a-changing!