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  • blog date 11 May 2017

    How to encode video for YouTube video with best results Part 2 of 2

    How to encode video for YouTube video with best results Part 2 of 2

    YouTube is a user friendly platform, however there are some technical bits of ‘knowhow’ that will help you get the best out of your material when encoding. In part two of this How too… encode video for YouTube blog we start with best practice for getting the right format, then look at deinterlacing, bit rates, codecs, encoding software and share some of our recommendations for getting the best resolutions.


  • blog date 03 May 2017

    What is that 'P' on the TV screen for?

    What is that 'P' on the TV screen for?

    The ‘P’ logo was introduced with the change in law in 2011 but surprisingly few people know what it actually stands for.
    If a UK programme contains product placement the ‘P’ symbol is used to warn viewers that an advertiser has paid a broadcaster to include its product.
    The ‘P’ logo was introduced with the change in law in 2011 but surprisingly few people know what it actually stands for.
    If a UK programme contains product placement the ‘P’ symbol is used to warn viewers that an advertiser has paid a broadcaster to include its product.


  • blog date 28 April 2017

    Guide to encoding YouTube videos at the best quality (Part One of Two Guide)

    Guide to encoding YouTube videos at the best quality (Part One of Two Guide)

    You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!


  • blog date 19 April 2017

    How to Calculate Data Rates and File Sizes for Video Output

    How to Calculate Data Rates and File Sizes for Video Output

    A data rate is the rate at which information being transferred. It’s expressed in terms of amount of information transferred per unit of time. So when describing the speed of a hard drive we talk in terms of Megabytes/second. Whereas compressed audio files are generally expressed in kilobytes/second. When you know the data rate at which your information is being transferred, it’s possible to determine how much storage you will require on your hard drive.


  • blog date 13 April 2017

    TIPS ON VIDEO MARKETING – PART ONE

    TIPS ON VIDEO MARKETING – PART ONE

    If you still need convincing, here are just a couple of persuasive statistics that illustrate how video can be a powerful tool in marketing your product:


  • blog date 06 April 2017

    Rise of YouTube for Video

    Rise of YouTube for Video

    The YouTube sensation is one that has dominated the video platform for the last 10 years and continues to do so, despite the best efforts of its rivals.
    So how did YouTube reach such meteoric status and why does it continue to dominate?


  • blog date 30 March 2017

    Guide to Filming in High Wycombe, Buckinghamshire

    Guide to Filming in High Wycombe, Buckinghamshire

    If you’re considering filming in High Wycombe, Buckinghamshire, you’ll needs to know a few things to help make the experience as stress free as possible; just a few pointers here from an experienced video production company on who to contact so as to prepare the way for a smooth programme of events.


  • blog date 20 March 2017

    What to wear on camera when appearing on video for your business

    What to wear on camera when appearing on video for your business

    Making your first appearance on camera to promote your business, or maybe given a testimonial for a supplier? Then here are a few tips as what to wear, or not to wear, that will help put you in the Director’s good books and make you look your best.


  • blog date 15 March 2017

    Facebook Live - 8 Tips for Video Content

    Facebook Live - 8 Tips for Video Content

    Live broadcasting platforms are becoming increasingly popular as a vehicle for marketing brands. But you need to choose your platform carefully as not all content works well on all platforms. Here are some content ideas to consider adding to your video marketing strategy in 2017 that will illustrate how to use your brand effectively and also show tasks that relate to your industry as a whole. People put a lot of trust in videos on line so it ought to be a consideration in marketing budgets going forward.


  • blog date 10 March 2017

    How does a video need to be created?

    How does a video need to be created?

    The content of a video needs to be thought about. One thing to think about is why the viewer should buy from you. Think about your business; why would someone choose your business over another one who does the exact same thing? This isn’t about selling; it’s about what benefits you offer which makes the difference of someone choosing to engage with your company.


  • blog date 02 March 2017

    How to use Video to drive qualified leads to your website

    How to use Video to drive qualified leads to your website

    You may have already dipped your toe into the water of video content marketing, and tried producing a bit of video content yourself, but maybe not seen the results you were hoping for – in which case, the question is: are you using the right tactics?


  • blog date 22 February 2017

    La La Land Review

    La La Land Review

    The first 6 minutes of La La Land’s song and dance sequence is set in a morning rush hour traffic jam where the camera moves apparently non stop without any perceivable edits, capturing the cast as they dance, sing and do acrobatics with bikes and skateboards amongst the cars in a traffic jam on the slip road of the LA freeway. In actual fact, there are two edits within the sequence, which eagle eyed editor’s will notice happen during two whip pans that momentarily blur the image to fool the eye into thinking it’s a continuous sequence – great smoke and mirrors stuff! The whole 6 minutes took two days to film, which in movie making terms is pretty good going.


  • blog date 13 February 2017

    Big Brother is now watching YOU!

    Big Brother is now watching YOU!

    With the growth of the ‘Internet of Things’ who knows what data is being collected and where it’s being sent via our Smart TVs, XBox devices, smart meters and more. Clearly, our buying and viewing habits are invaluable to advertisers, enabling them to target specific items to a consumer who has already been profiled without their knowledge or permission. This could be thought to be in the realms of science fiction, but science fiction has caught up with reality – so next time you are in your lounge or bedroom it may well be that your smart TV or Xbox is eavesdropping on your every sound or action, so whatever you are doing, remember – ‘NOT IN FRONT OF THE TV!’.


  • blog date 07 February 2017

    Essentially Brennan - Review of CD Library in a Box

    Essentially Brennan - Review of CD Library in a Box

    The B2 has at it’s heart a Raspberry Pi micro-computer and will rip your CD’s to the internal hard drive (comes as 500Mb, 1Tb or 2Tb) as WAV files, and here’s the clever bit – when you’re not using the B2 it silently compresses all the WAV files to FLAC retaining the original CD quality but at the fraction of the space.
    The inventer of the B” Brennan is Martin Brennan who is an innovator like James Dyson or Trevor Baylis, he is enthusiastic and motivated to constantly improve his product – and what’s more both he and his B2 is British!


  • blog date 25 January 2017

    Streaming Video Live on YouTube

    Streaming Video Live on YouTube

    Why not start the New Year with a new approach to maximising online potential?
    If you’ve not used it before, live streaming can be an extremely powerful tool to help you connect with your audience at the click of a button – something that today’s time poor audiences appreciated.

    Here are some handy tips for using the 2 options that are available when streaming events on YouTube; an instant stream, or a scheduled event that you choose to stream.


  • blog date 20 January 2017

    Making Video Work for Generating On Line Sales and Leads

    Making Video Work for Generating On Line Sales and Leads

    Video views on mobile devices is heading upwards. It’s on target to account for 72% of all mobile traffic in the next few years and right now 50% of all YouTube views already come from a mobile device. This is no doubt why businesses who are using video to raise their profile on line and general leads are looking at ways to ensure their video content is optimised for mobile viewing.


  • blog date 16 January 2017

    Where is Digital Video Marketing Heading?

    Where is Digital Video Marketing Heading?

    Using video for lead generation can range from simply images of a product, to demonstrations, customer testimonials and background knowledge. The aim of any video marketing is to get customers to buy and some businesses find that adding a video at the check out point reduced abandoned carts and encourages the sale. With so many products being bought on line these days, the more you can make the buying process into a tangible experience, one where the customer is virtually walking round a product, opening its doors or compartments, seeing it in use, hearing from satisfied existing customers, the more likely they are to buy.


  • blog date 05 January 2017

    Growth of Artificial Intelligence in eCommerce Review

    Growth of Artificial Intelligence in eCommerce Review

    Maybe you thought AI was something just for the movies, but think again as we move into 2017 and beyond because AI is making a definite impact in a number of industries and in particular with eCommerce.


  • blog date 04 January 2017

    Business Resolutions

    The end of the year is a great time to look back on your business’s progress and what you have achieved, but also to look ahead. New Year’s resolutions will focus your attention on what you want to achieve in the year ahead, here are some suggestions:


  • blog date 21 December 2016

    Adding Video to Your Marketing Strategy for 2017

    Adding Video to Your Marketing Strategy for 2017

    Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.


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