Streaming Video Live on YouTube
Let’s take a look at Live Streaming on YouTube
Why not start the New Year with a new approach to maximising online potential?
If you’ve not used it before, live streaming can be an extremely powerful tool to help you connect with your audience at the click of a button – something that today’s time poor audiences appreciated.
There are 2 options when streaming events on YouTube. An instant stream or a scheduled event that you choose to stream.
Here’s a step by step guide:
Streaming events live:
Enable your account so you can live stream.
To do this go to ‘Live Events Panel’ and click ‘Enable Live Streaming’ (this will need account verification, so have your mobile phone to hand)
It’s best to change your video title and description prior to streaming – this will show on your stream’s watch page as well as the archived recording of the event.
If you select ‘Stream Now’ you are pushed directly to your public live stream control room where you can manage your broadcast. Your stream will show as ‘Offline’ until you start pushing content from your encoder.
Once you start pushing content, a green light will show that your stream is live.
If you wish to share your stream, links are at the bottom right of the page.
Things to consider when setting up a live stream
Selecting which software works best for you:
There are plenty of options when it comes to choosing your software package for YouTube and YouTube themselves do recommend various software packages that are totally compatible, removing any room for error with regards to RTMP addresses and stream keys. Initially we’d suggest going with the YouTube recommendations, and then investigating other options as you progress with your streaming.
Embedding the stream elsewhere:
If you want to do this, you need to link your YouTube account to Adwords. Once this is approved (and be warned it can take up to 48 hours) then go to ‘Creator Studio>Channel>Status and Features’ and turn on embedding.
Increasing your audience:
If your event is popular it can make its way to YouTube’s Live Stream front page which will expose it to a much larger audience.
YouTube’s Live Editing Feature:
Individual clips can be uploaded in real time. This can be useful if you have a day with a number of different sessions, talks, speeches etc.
Scheduling an event:
This can give you a little more control over your streaming.
Go to the ‘Create an Event’ option (entering the same information as you would any video – title, description, keywords.)
Choose sharing options – if it’s a closed audience select ‘unlisted’ (people then cannot ‘search’ for it but people could still publicly share it.)
Go to ‘Advanced settings’ to control various settings: for example chat, if the stream is promoted on your page etc.
Choose your encoding options: either Google Hangouts or custom options.
Set ingestion settings. (Choose a thumbnail to use if you don’t want your profile image used for this). In most cases you shouldn’t have to custom here – just use one of YouTube’s presets.
Set the maximum sustained bitrate for your encoder (up to 4K Live Streaming)
Select your encoder (if you are using one of YouTube’s recommended platforms leave this set to ‘other encoder’)
Once you have authenticated YouTube in your encoder, you should be able to see your event as a stream location. Select it, press stream and you are ready to go.
To confirm your stream is working, go to your event’s Live Control Room. When you see the green light you will know the signal has come through.
Click on ‘Preview’ to send your stream to the Preview window. Once you can see it, press ‘start streaming’ and you are live!