FaceBook looks to Video Content
In 2012 Facebook focused on making a giant leap from desktop computing to providing it’s social network on mobile technology and in particular smartphones using the launch of its mobile app to increase its market share of the growing mobile consumer market.
In 2016 Facebook sees a new avenue to increase its market share by launching “Video First” a visual centred content.
Facebook says video will soon consume the lion’s share of attention of its 1.7 billion users and it’s making aggressive moves to get people to produce and view more video, whether from friends and family or from industry professionals.
Mark Zuckerberg, Facebook founder and Chief Executive, stated “We see a world that is video first, with video at the heart of all of our apps and services,” he went on to say “video will look like as big of a shift in the way we all share and communicate as mobile data has been.”
Facebook is set to launch ‘Facebook Live’ a new app that makes it easy to shoot streaming video on mobile devices. It is also encouraging more media professionals and the corporate sector to provide more video centric content. It is also building video products for its current messaging apps ‘Facebook Messenger’ and ‘WhatsApp’ both of which have over a billion users.
It’s no secret that Facebook is interested in tapping into television advertising revenue which generally commands larger budgets than those typically available to social media. Video ads are expected to boost Facebook’s revenue growth in 2016 as marketers see increasing potential in embracing video to reach out to the 1 billion potential mobile consumers. “We see Facebook’s continued push into more immersive content as critical to future engagement growth, and thus far we have been impressed with product changes.”
More than a billion people a day use Facebook on their mobile devices for the first time, up 22pc on a year ago, while overall daily users rose 17pc to 1.13bn in the three months to the end of June. This surge has driven advertising towards mobile devices, with 84pc of Facebook’s sales coming from mobile adverts, up from 76pc a year ago.
Overall, more than 1.7bn people use Facebook at least once a month, with this figure soaring 15pc in the past year. Zuckerberg said, “Our community and business had another good quarter. We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”
For information on how Take One can help you tap into a potential market audience of over 1 billion viewers by producing professional video content for your Facebook page contact Karen at firstname.lastname@example.org.