Video marketing is major focus for small businesses: the stats
There is a lot of compelling evidence to suggest that online video marketing should be a major focus of a small business’ advertising and marketing budget.
1.8 million words
A 1 minute video expresses more than 1.8 million words.
100 million people watch videos online every day.
YouTube is the second most popular search engine in the world.
59% of senior executives who instead of reading text prefer watching a video.
The percentage of people who are more likely to buy a product on a retail website based on
Internet users who remember watching a video advert on a website visited by within the past month.
Online shoppers at a major retail website who said they find videos helpful when making decisions about shopping.
The percentage of increased click-through rates when a video was included in an email by a marketer.
Marketers who use videos for online marketing, sales and communications.