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Video marketing is major focus for small businesses: the stats

Video marketing is major focus for small businesses:  the stats

There is a lot of compelling evidence to suggest that online video marketing should be a major focus of a small business’ advertising and marketing budget.

1.8 million words
A 1 minute video expresses more than 1.8 million words.

100 million
100 million people watch videos online every day.

#2
YouTube is the second most popular search engine in the world.

59%
59% of senior executives who instead of reading text prefer watching a video.

64%
The percentage of people who are more likely to buy a product on a retail website based on
a video.

80%
Internet users who remember watching a video advert on a website visited by within the past month.

90%
Online shoppers at a major retail website who said they find videos helpful when making decisions about shopping.

65%
The percentage of increased click-through rates when a video was included in an email by a marketer.

93%
Marketers who use videos for online marketing, sales and communications.


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