Wave, Camera, Action
Wycombe MP Steve Baker officially launched the start of an exciting video making competition for Buckinghamshire schools on Friday (June 13) in true film making style.
He used a clapperboard for a ceremony at Bucks New University attended by Wycombe Mayor Cllr Khalil Ahmed, Professor Ruth Farwell, Vice Chancellor and Chief Executive of Bucks New University, Federation of Small Businesses South Bucks Chairman Roger Martin, and representatives of Media Production at Bucks New University, together with a representatives from the panel of judges, Tony Thompson and Heather Dean.
The WAVE event is being Project Managed on behalf of he FSB and Buckinghamshire New University by Karen Pawlowska, who runs Take One TV in High Wycombe. Members of the organising committee were present alongside University staff who will provide advice to entrants later in the year; one of Take One’s film crews videoing the launch of the competition which took place Buckinghamshire New University.
The WAVE competition is open to Buckinghamshire schools hoping to win a VIP tour around famous Pinewood Studios, which is the main prize for the overall winners. Though there are many other prizes too, including recognition for best filming, best sound, best script and best promotional impact.
WAVE is the opportunity for young people from Junior and Senior schools to spend time with a local company to make a short marketing video which the business can use on the internet to promote its services or products. It is widely known that video on a website gives a business and its service a greater opportunity of being noticed by internet search engines. Some say it is as high as 53 times better chance of being noticed. That’s why it is so important!
Steve Baker MP will also be on the judging panel when the competition finishes in March 2015, and said: “I’m delighted to be judging the WAVE competition again. Small businesses are a key sector of the British economy and the government is keen to encourage the relationship between local businesses and schools. WAVE provides the ideal opportunity for doing this, benefitting our small companies and helping to prepare our school students for the world of work.”
FSB Chairman Roger Martin added: “The South Bucks & Aylesbury branch of the FSB has supported and helped to organise the WAVE competition as they are keen to inspire young people to take an interest in industry and commerce. They are trying to encourage students to have a greater understanding about how small businesses operate and the importance they have within the economy. We’re looking forward to working in co-operation with the University again to create another successful competition.”
WAVE Champions will be the team that demonstrates the best combination of business relevance, effective and innovative use of video as a marketing medium for small businesses.
Thanks go to the University who will provide facilities for specialist training in December; the FSB who will provide introductions to local businesses wanting to take part; for Technical Support and Project Management from long-term FSB member Karen Pawlowska who runs Wycombe based video production company, Take One TV, and of course to Carla Delaney of Carla Delaney Communications for her assistance with the launch and ongoing PR materials.