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Apple's CarPlay Missing An Important Feature?

Welcome to our guest blogger,Camille McClane! Camille is a writer, researcher and designer based in Southern California and we’re delighted to share her contribution to our blog this week. Apple do seem to be taking over the world, everywhere we look we see that iconic symbol and we have to admire their innovative spirit, as well as their massive brand style! Have a read of Camille’s blog where she tells us about the lastest Apple mobile offering. Enjoy!

Since the passing of iconic wunderkind Steve Jobs over two years ago, various pundits have kvetched that Apple has failed to produce the kind of next-level text wizardry that has made the company an empire. Despite the fact that consumers still had an appetite for over $10 billion in Apple apps alone during 2013,
there may be some truth to that argument, but Apple may be ready to unveil its next game-changer. While not the paradigm shift of an iPhone, Apple’s new CarPlay — a wise rechristening of “iOS in the Car” — will at the very least add another territory to the estimable Apple mobile domain by more or less transforming your car into one big iPhone accessory on wheels.
In brief, CarPlay brings you a dashboard interface for all the kinds of streaming content and app functionality that comes with iOS, offering various control options which include touchscreen and Siri. (If nothing else, traffic police will appreciate the gadget’s hands-free nature, which will eschew all fumbling for speed dial or a better music channel.) In the sense that there is no actual interface with the host car’s operations, it’s not yet a vision worthy of The Jetsons, but nevertheless a slew of automakers are on board in installing CarPlay as an option, including everyone from luxury cars such as Mercedes-Benz and Jaguar to Ford and Honda. Even more companies are expected to add their names to the roster of concerns who’ll install CarPlay in the factory or as an add-on option, and the already ubiquitous Apple expects to soon be a fixture in 15 million new locations.
There’s little need to explain what CarPlay will do, as it essentially just does what an iPhone can do in a new setting with a different mode of interaction. There is, however, a rather significant disinclusion in the CarPlay features list: Google Maps.
The omission of Google Maps is the less cryptic of the two. As Google is vying to keep its pole position in the race to dominate the virtual mapping game Apple is understandably pushing its own mapping system. While only two years ago Apple Maps became an industry joke when Apple’s own exec Tim Cook suggested customers go with the competition, its relaunch is promising. And because widespread use of CarPlay will result in an increasingly sophisticated crowd-sourced positioner, Apple stands a lot to gain with this act of protectionism by default.
Apple’s decision to disable Google Maps for CarPlay is in the end a highly mercurial one. It remains to be seen if CarPlay will become a standard-bearer for car dashboard interface in the same way that Apple owned the shape of the smartphone. Yet given the well-nigh manic level of loyalty among Apple consumers, it would be surprising if the mere exclusion of Google Maps or, say, popular US music streaming service Pandora will lead to a massive migration. Nevertheless, Apple’s choices are clear indexes of the tug of war faced by the titans of the tech game and the taut wire that links the desire for brand hegemony to the need to address consumer freedom of choice.”

Camille McClane is a writer, researcher and designer based in Southern California who frequently writer for HostPapa.co.uk on all-things tech, including web hosting, viral video marketing and more.


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