VIDEO FOR L&D
A survey by Video Arts, one of the UK’s longest established and well-respected training and educational video producers shows that 85% of learning and development professionals use video to support their learning materials; another survey from Forbes shows that 59% of senior executives prefer to watch video for information and learning as opposed to reading text; and perhaps not surprisingly the number of people who are opting to view their information materials on video on their mobile devices is going up, according to Google Blog at least half of the potential audience, so 50% of viewers, will use a mobile device to watch video.
That’s quite exciting stuff really for a video production company like ours, and really pleasing to see that what we’ve been saying for a long time is now being borne out by the statistics. A number of our potential clients are very keen on statistics, so just maybe this will be what they need to give them the impetus to try video.
So maybe you want to make a video to improve your learning and development programme?
There are a number of options available. You could try whipping out that mobile phone which everyone has almost surgically attached to them these days and doing a bit of self made video; the quality of video images from mobile phones can be good, some of them are high definition and provide reasonable images in the right situation – but the hand wobble and the poor framing of the inexperienced, along with audio that really lets you hear all the things you don’t want to hear equally as well as the things you do want to hear….well it maybe okay for a bit of fun, but in most cases it’s not a serious long term solution.
You could hire in pre-made video materials – there are some very good generic training materials for learning and development out there, the Video Arts stuff for instance is consistently good!
Or you could commission your own materials, specifically produced with your business in mind – that format provides good engagement with employees because they recognise the situations and often the people involved as well. But as John Cleese said to one of our Producers during an interview many years ago at the Grosvenor Hotel, London – creativity can’t just be turned on; it requires considerable skill and a certain something that’s difficult to pin down, and creativity alongside technical skills are the essentials of good video.
Done well, video cuts through many of the other traditional learning mechanisms and provides excellent long term benefits. A simple but interesting training video can be produced from Â£2K upwards, depending on content and location of course. But video done badly will have people asleep in their seats, or secretly tuning into their mobiles to check on FaceBook, in minutes.
Or finally, you could go down the animation and infographic route which is being forecast as the way to go for 2013-2014; according to an industry report from Social Media Marketing 76% of marketers are putting video on their agendas for the next 18 months.
Whatever the route, getting the input from professional video makers will make the end product memorable for the right reasons and of course that’s a great reason to be talking to us at Take One in High Wycombe!