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Using Video to Improve Customer Engagement

Many people would agree that meeting potential customers in person is the best way to make sure your point gets across. Communicating by email, text or phone is fantastic for efficiency, but information invariably gets “lost in translation”. With this in mind, meeting in person may be the better option, but it is not always viable because of your location or time constraints, so what is the solution? Here, we will explore this point in more detail.

Fortunately, as technology has developed web video has become a practical solution. Video ensures you get the best of both worlds and that customer and/or employee engagement is not an issue.

Web video feels more personal

A mass emailing or text campaign is ideal for those with limited time. However, emailing and texting are impersonal and can show a lack of interest. For proper customer engagement, a video with the correct video production can make your customers feel like you are reaching out to them personally.

Web videos can get across a message faster.

Most people talk at a rate of 150 words per minute, and if you asked a group of people if they’d rather read a 750 word article or watch a short video, many would prefer the video. Studies have proven this point. In fact, a recent survey suggested that people were 85% more likely to absorb a message that you are trying to get across if you are using a web video rather than text.

As you can see from this guide, using video will invariably improve customer engagement levels and for this reason, it is important that every business considers using video more in the future. If this simple step can improve future sales and customer retention, then it is a step that really shouldn’t be ignored!


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